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9780538436007

Entrepreneurship: Ideas in Action

by
  • ISBN13:

    9780538436007

  • ISBN10:

    053843600X

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2003-01-29
  • Publisher: Cengage Learning
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List Price: $117.95

Summary

Entrepreneurship: Ideas in Action takes students through the entire process of running their own business. Creating a business plan is covered extensively and a business plan project is in every chapter. New Deca Prep features are added to help with competitive events preparation. Loaded with activities, computer applications, Internet activities, and an enhanced web site, this text will get users ready to launch their business ideas.

Table of Contents

Should You Become an Entrepreneur?
What Skills Do Entrepreneurs Need?
Entrepreneurs in a Market Economy
Select a Type of Ownership
Developing a Business Plan
Identify and Meet a Market Need
Finance, Protect, and Insure Your Business
Choose Your Location and Set Up for Business
Market Your Business
Hire and Manage a Staff
Record Keeping and Accounting
Financial Management
Use Technology
Meet Your Legal, Ethical, and Social Obligations
Growth in Today's Marketplace
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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