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9780538446266

Entrepreneurship: Ideas in Action (Book with CD- ROM)

by
  • ISBN13:

    9780538446266

  • ISBN10:

    0538446269

  • Edition: 4th
  • Format: Hardcover w/CD
  • Copyright: 2008-02-12
  • Publisher: Cengage Learning
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List Price: $139.14

Summary

ENTREPRENEURSHIP: IDEAS IN ACTION 4E provides you with the knowledge needed to realistically evaluate your potential as a business owner. As you complete the chapters, you develop a business plan and learn what it takes to be a successful entrepreneur and how to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can relate to. Based on real-life experiences of teenage entrepreneurs, the text teaches critical-thinking skills by using relevant activities.

Table of Contents

Explore Entrepreneurship
All about Entrepreneurship
Is Entrepreneurship Right for You?
Exploring Ideas and Opportunities
Problem Solving for Entrepreneurs
Entrepreneurs In A Market Economy
Entrepreneurs Satisfy Needs and Wants
How Economic Decisions Are Made
What Affects Price?
Develop A Business Plan
Why a Business Plan is Important
What Goes into a Business Plan?
How to Create an Effective Business Plan
Dentify and Meet A Market Need
Identify Your Market
Research the Market
Know Your Competition
Market Your Business
Develop the Marketing Plan
The Marketing Mix--Product
The Marketing MixùPrice
Distribution, Promotion, and Selling
The Marketing Mix--Distribution
The Marketing Mix--Promotion
Selling and Promoting
Select A Type of Ownership
Legal Issues Related to Business Ownership
Choose a Legal Form for a Business
Intellectual Property
Locate and Set Up For Business
Choose a Location
Obtain Space and Design the Physical Layout
Purchase Equipment, Supplies and Inventory
Financial Management
Finance a Business
Accounting
Manage the Finances
Information Management
Required Records for a Business
Technological Applications for a Business
Information Acquisition
Operations Management
Business Systems
Channel Management
Purchasing/Procurement
Daily Operations
Risk Management
Insure against Business Risks
Insure against Financial Risks
Strategic Management
Plan for the Future
Control the Business
Lead the Business
Human Resource Management
Organizing
Staffing
Controlling
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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