Entrepreneurship : Ideas in Action,9780538496896

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Entrepreneurship : Ideas in Action

by Greene, Cynthia L.

Edition:

5th

ISBN13:

9780538496896

ISBN10:

0538496894

Format:

Hardcover

Pub. Date:

1/6/2011

Publisher(s):

Cengage Learning

Other versions by this Author

List Price: ~~$97.33~~

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Summary

It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.