Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures

by Marc H. Meyer

• ISBN13: 9781412992657
• ISBN10: 1412992656
• Format: Paperback
• Copyright: 2010-12-09
• Publisher: SAGE Publications, Inc

Summary

Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.- Understand branding as a key competitive asset in technology-intensive markets.- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.

Table of Contents

Introduction

Defining and Testing Your Venture (Before Writing the Business Plan!)

Identifying Your Industry, The Target Sector in the Industry, and Type of Business

Developing the Venture Concept

Getting into The Hearts and Minds of the Target Customers

Defining a Business Model a Venture

Transforming a Product or Service Idea into a Product Line and Service Strategy

Positioning Your Venture: Thinking Deeply About Competitors and Customers

A Reality Check on the Venture Concept and the Business Model

Developing Financial Projections, Writing the Business Plan, and Making the Pitch

Sources of Finance for Startups and Corporate Ventures

Projecting the Financial Performance and Requirements for the Venture

Organizing the Venture Team

Writing the Business Plan

Making the Pitch

Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy

Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane

Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer

Case: SilverRail Technologies, Inc. by Marc H. Meyer

Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell

Case: Sentillion: Stages of Financing by Marc H. Meyer

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