9781412992657

Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures

by
  • ISBN13:

    9781412992657

  • ISBN10:

    1412992656

  • Format: Paperback
  • Copyright: 12/9/2010
  • Publisher: SAGE Publications, Inc

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.- Understand branding as a key competitive asset in technology-intensive markets.- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.

Table of Contents

Introduction
Defining and Testing Your Venture (Before Writing the Business Plan!)
Identifying Your Industry, The Target Sector in the Industry, and Type of Business
Developing the Venture Concept
Getting into The Hearts and Minds of the Target Customers
Defining a Business Model a Venture
Transforming a Product or Service Idea into a Product Line and Service Strategy
Positioning Your Venture: Thinking Deeply About Competitors and Customers
A Reality Check on the Venture Concept and the Business Model
Developing Financial Projections, Writing the Business Plan, and Making the Pitch
Sources of Finance for Startups and Corporate Ventures
Projecting the Financial Performance and Requirements for the Venture
Organizing the Venture Team
Writing the Business Plan
Making the Pitch
Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy
Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane
Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer
Case: SilverRail Technologies, Inc. by Marc H. Meyer
Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell
Case: Sentillion: Stages of Financing by Marc H. Meyer
Table of Contents provided by Ingram. All Rights Reserved.

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