CART

(0) items

Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures,9781412992657
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures

by
ISBN13:

9781412992657

ISBN10:
1412992656
Format:
Paperback
Pub. Date:
12/9/2010
Publisher(s):
SAGE Publications, Inc
List Price: $111.00

Rent Textbook

(Recommended)
 
Term
Due
Price
$55.50

Buy Used Textbook

Usually Ships in 2-3 Business Days
U9781412992657
$77.70

Buy New Textbook

Usually Ships in 2-3 Business Days
N9781412992657
$108.23

eTextbook


 
Duration
Price
$59.94
More New and Used
from Private Sellers
Starting at $8.75
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 12/9/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.- Understand branding as a key competitive asset in technology-intensive markets.- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.

Table of Contents

Introduction
Defining and Testing Your Venture (Before Writing the Business Plan!)
Identifying Your Industry, The Target Sector in the Industry, and Type of Business
Developing the Venture Concept
Getting into The Hearts and Minds of the Target Customers
Defining a Business Model a Venture
Transforming a Product or Service Idea into a Product Line and Service Strategy
Positioning Your Venture: Thinking Deeply About Competitors and Customers
A Reality Check on the Venture Concept and the Business Model
Developing Financial Projections, Writing the Business Plan, and Making the Pitch
Sources of Finance for Startups and Corporate Ventures
Projecting the Financial Performance and Requirements for the Venture
Organizing the Venture Team
Writing the Business Plan
Making the Pitch
Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy
Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane
Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer
Case: SilverRail Technologies, Inc. by Marc H. Meyer
Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell
Case: Sentillion: Stages of Financing by Marc H. Meyer
Table of Contents provided by Ingram. All Rights Reserved.


Please wait while the item is added to your cart...