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Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.- Understand branding as a key competitive asset in technology-intensive markets.- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.
Table of Contents
|Defining and Testing Your Venture (Before Writing the Business Plan!)|
|Identifying Your Industry, The Target Sector in the Industry, and Type of Business|
|Developing the Venture Concept|
|Getting into The Hearts and Minds of the Target Customers|
|Defining a Business Model a Venture|
|Transforming a Product or Service Idea into a Product Line and Service Strategy|
|Positioning Your Venture: Thinking Deeply About Competitors and Customers|
|A Reality Check on the Venture Concept and the Business Model|
|Developing Financial Projections, Writing the Business Plan, and Making the Pitch|
|Sources of Finance for Startups and Corporate Ventures|
|Projecting the Financial Performance and Requirements for the Venture|
|Organizing the Venture Team|
|Writing the Business Plan|
|Making the Pitch|
|Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy|
|Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane|
|Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer|
|Case: SilverRail Technologies, Inc. by Marc H. Meyer|
|Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell|
|Case: Sentillion: Stages of Financing by Marc H. Meyer|
|Table of Contents provided by Ingram. All Rights Reserved.|