(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures



Pub. Date:
SAGE Publications, Inc
List Price: $111.00

Rent Textbook


Buy Used Textbook

Usually Ships in 2-3 Business Days


We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $3.92

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the edition with a publication date of 12/9/2010.

What is included with this book?

  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.


Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.- Understand branding as a key competitive asset in technology-intensive markets.- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.

Table of Contents

Defining and Testing Your Venture (Before Writing the Business Plan!)
Identifying Your Industry, The Target Sector in the Industry, and Type of Business
Developing the Venture Concept
Getting into The Hearts and Minds of the Target Customers
Defining a Business Model a Venture
Transforming a Product or Service Idea into a Product Line and Service Strategy
Positioning Your Venture: Thinking Deeply About Competitors and Customers
A Reality Check on the Venture Concept and the Business Model
Developing Financial Projections, Writing the Business Plan, and Making the Pitch
Sources of Finance for Startups and Corporate Ventures
Projecting the Financial Performance and Requirements for the Venture
Organizing the Venture Team
Writing the Business Plan
Making the Pitch
Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy
Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane
Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer
Case: SilverRail Technologies, Inc. by Marc H. Meyer
Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell
Case: Sentillion: Stages of Financing by Marc H. Meyer
Table of Contents provided by Ingram. All Rights Reserved.

Please wait while the item is added to your cart...