Envision : Persuasive Writing in a Visual World

by Alfano, Christine; O'Brien, Alyssa

Edition:

2nd

ISBN13:

9780321183279

ISBN10:

0321183274

Format:

Paperback

Pub. Date:

1/1/2008

Publisher(s):

Longman

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What version or edition is this?

This is the 2nd edition with a publication date of 1/1/2008.

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Summary

Concise, flexible, practical, and innovative: Envision is the first brief argument rhetoric designed for students learning to write in today's visual world. Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part 1. Those who want more intensive work in research and source-based writing will focus on Part 2. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part 3 offers the most fully developed textbook coverage available in a brief rhetoric.

Preface

Part I Exploration: Analysis and Argument

Introducing Visual Rhetoric

(24)

Understanding Visual Rhetoric

(1)

Thinking about the Visual

(2)

Thinking about Rhetoric

(1)

Writing about and with Visual Rhetoric

(1)

Analyzing Images Rhetorically

(6)

Analyzing a Cartoon Frame

(2)

Analyzing Sequential Images

(3)

Visual Rhetoric as Types of Persuasion

(5)

Visual Rhetoric as Political Argument

(2)

Comparing Black and White to Color Images

(2)

Images as Social Commentary

(1)

The Visual-Verbal Connection

(2)

Writing an Analysis of Visual Rhetoric

(2)

The Elements of Rhetorical Analysis

(1)

Practicing the Art of Rhetoric

(4)

Writing Projects

(1)

For Added Challenge

(2)

Understanding the Strategies of Persuasion

(28)

Examining Rhetorical Strategies

(2)

Thinking Critically about Argumentation

(2)

Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos

(17)

Appeals to Reason

(3)

Logical Fallacies

(1)

Appeals to Emotion

(3)

Exaggerated Uses of Pathos

(2)

Appeals to Character and Authority

(3)

The Brand Logo as Ethos

(1)

Misuses of Ethos

(1)

Exaggerated Ethos Through Parody

(2)

Considering the Context of Time and Place

(1)

Putting Persuasion into Practice

(5)

Writing Projects

(1)

For Added Challenge

(2)

Analyzing Perspectives in Argument

(38)

Perspective and Point of View

(5)

The Argument of the Image

(2)

The Parallel Between Photography and Writing

(1)

Developing an Argumentative Thesis

(5)

The Importance of Thesis Statements

(3)

Peer Reviewing Your Thesis

(1)

Your Angle on the Argument

(5)

Constructing Persona

(1)

Choosing a Rhetorical Stance

(1)

Working with Position and Persona

(1)

Student Writing: Position Papers, Angela Ragestar

(2)

Exploring Multiple Sides of an Argument

(3)

Writing Diverse Perspectives

(1)

Student Writing: Multiple Sides Project (excerpt), Aisha Ali

(1)

Understanding the Canons of Rhetoric

(3)

Working with Arrangement in Argument

(1)

Working with Style in Argument

(1)

Perspectives and Possibilities

(1)

Representing Multiple Sides in Your Argument

(1)

Reading: Nora Ephron, ``The Boston Photographs''

(7)

The Ethics of Visual Representation

(2)

Photo Ethics in the Digital Age

(1)

Constructing Your Own Argument

(6)

Writing Projects

(1)

For Added Challenge

(3)

Part II Inquiry: Research Arguments

Planning and Proposing Research Arguments

(29)

Asking Research Questions

(3)

Constructing a Research Log

(1)

Generating Topics

(2)

Committing to a Topic

100

(3)

Bringing Your Topic into Focus

103

(6)

Graphic Brainstorming

103

(2)

Webbing of Ideas

105

(1)

Zooming in on a Topic

106

(3)

Developing a Research Plan

109

(4)

The Research Sketch

109

(1)

The Research Freewrite

110

(1)

Student Writing: Research Freewrite, Bries Deerrose

110

(2)

The Research Abstract

112

(1)

Student Writing: Research Abstract, Bries Deerrose

113

(1)

Drafting a Research Proposal

113

(2)

Shaping Your Research Hypothesis

115

(3)

Drafting the Hypothesis

116

(1)

Student Writing: Research Proposal (excerpt), Tommy Tsai

117

(1)

Student Writing: Reflection Letter (excerpt), Tommy Tsai

118

(1)

Asserting the Significance of Your Project

118

(1)

Constructing Your Persona as a Researcher

119

(1)

Planning Your Research Project

119

(4)

Writing Projects

121

(1)

For Added Challenge

121

(2)

Finding and Evaluating Research Sources

123

(37)

Visualizing Research

126

(1)

Understanding Primary and Secondary Sources

127

(2)

Developing Search Terms

129

(2)

Evaluating Your Sources

131

(8)

Evaluating Websites

131

(5)

Evaluating Scholarly Sources

136

(3)

Locating Sources for Your Research Argument

139

(9)

Finding Primary Sources

139

(4)

Searching for Secondary Sources

143

(5)

Thinking about Field Research

148

(4)

Student Writing: Field Research Inquiry Letter, Sean Bruich

150

(1)

Evaluating Fieldwork and Statistics

151

(1)

Creating a Dialogue with Your Sources

152

(3)

Student Writing: Dialogue of Sources (excerpt), Amanda Johnson

154

(1)

Note-Taking as a Prelude to Drafting

155

(2)

Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr

156

(1)

Implementing Your Research Skills

157

(3)

Writing Projects

158

(1)

For Added Challenge

159

(1)

Organizing and Writing Research Arguments

160

(38)

Sketching Your Draft in Visual Form

162

(4)

Bubble Visual Maps

162

(1)

Flowchart Visual Maps

163

(1)

Physical Maps of Sources

164

(1)

Storyboards as Visual Maps

164

(2)

Moving from Visual Maps to Outline Strategies

166

(6)

Crafting Detailed Outlines

168

(1)

Experimenting with Order in Outlines

168

(1)

Student Writing: Research Paper Outline, Lee-Ming Zen

169

(2)

Thematic Rather than Chronological Arrangement

171

(1)

Organizing Your Argument

172

(2)

Working with Subheads and Transitions

173

(1)

Avoiding Plagiarism

174

(2)

Spotlight on Your Argument

176

(1)

Working with Sources

177

(4)

Integrating, Not Inserting Quotations

179

(2)

Documention During Integration

181

(1)

Effective Arrangement of Visual Evidence

181

(5)

Placing Images in a Paper

183

(2)

Citing Sources of Visual Images

185

(1)

Graphs, Charts, and Statistical Data

185

(1)

Drafting Your Research Argument

186

(1)

Keeping Your Passion

186

(1)

Making the Most of Collaboration

187

(2)

Revising Your Draft

189

(3)

Revision as a Continual Process

192

(1)

Focusing on Your Project

192

(6)

Writing Projects

194

(1)

For Added Challenge

195

(3)

Part III Innovation: Presentations and Visual Arguments

Composing Presentations

198

(34)

Possibilities for Presentations

199

(2)

Presentations with Embodied Rhetoric

200

(1)

Using Visual Rhetoric in Presentations

201

(1)

Attention to Purpose, Audience, Possibilities

202

(3)

Transforming Your Research Argument into a Presentation

205

(3)

Selection

206

(1)

Organization

206

(1)

Translation

206

(1)

The Transformation in Action

207

(1)

Considering Strategies of Design

208

(2)

Ways of Writing for Diverse Presentations

210

(8)

Writing for Oral Presentations

210

(1)

Writing for Poster Sessions

211

(1)

Writing for PowerPoint or Slide-Based Presentations

212

(3)

Possibilities for PowerPoint

215

(3)

Choosing Methods of Delivery

218

(5)

The Rhetoric of Gesture

220

(3)

Practicing Your Presentation

223

(3)

Anticipating Problems and the Question-and-Answer Session

225

(1)

Documenting Your Presentation

226

(1)

Creating Your Own Presentation

227

(5)

Writing Projects

230

(1)

For Added Challenge

230

(2)

Designing Visual Arguments and Websites

232

(40)

Approaching the Visual Argument

233

(3)

Decorum in Contemporary Arguments

236

(1)

Crafting the Op-Ad as a Public Argument

237

(7)

Parody in Visual Arguments

239

(1)

Calls to Action

240

(1)

Attending to Page Format

241

(1)

Visual Juxtaposition in Op-Ads

242

(1)

Student Writing: Op-Ad, Carrie Tsosie

243

(1)

Producing the Photo Essay as a Persuasive Document

244

(7)

Student Writing: Electronic Photo Essay, Ye Yuan

249

(2)

Composing Websites as a Rhetorical Act

251

(12)

Three Principles of Web Design

253

(2)

Layout and Organization of Websites

255

(4)

Effective Visual Choices

259

(4)

Making Visual Collages, Montages, and Murals

263

(6)

Student Writing: Photomontage, Yang Shi

264

(1)

Montages with Voice-Over or Music

265

(1)

Murals and Tactile Visual Arguments

266

(1)

Student Writing: Mural, Lauren Dunagan

267

(2)

Creating Your Visual Argument

269

(3)

Writing Projects

270

(1)

For Added Challenge

270

(2)

Writing for Public and Professional Communities

272

(29)

Anticipating Diverse Audiences

273

(2)

Using Visual Rhetoric in Community Writing

275

(4)

Designing Projects for Service-Learning Courses

275

(2)

Student Writing: Community Newsletter/ Website, Gene Ma and Chris Couvelier

277

(1)

Producing Work for Community Organizations

277

(2)

Attending to Time, Purpose, and Subject

279

(2)

Working with Branches of Oratory

279

(2)

Public Discourses and Changes in ``Writing''

281

(5)

Monuments and Community Conflicts

282

(2)

Multimedia Expression of National Mourning

284

(2)

Design as a Collaborative Process

286

(4)

Producing Public Visual Rhetoric as a Team

288

(2)

Visual Rhetoric for Local Communities

290

(2)

Visual Rhetoric for the Professional Sphere

292

(3)

Writing into the Future

295

(1)

Forging Your Own Public Writing

296

(5)

Writing Projects

299

(1)

For Added Challenge

299

(2)

Works Cited

301

(4)

Credits

305

(2)

Index

307

Envision : Persuasive Writing in a Visual World

9780321183279

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