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Erotic Capital : The Power of Attraction in the Boardroom and the Bedroom



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Perseus Books Group
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This is the edition with a publication date of 9/6/2011.

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In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset--erotic capital--that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool--one that we scorn only to our own detriment.

Table of Contents

Illustrationsp. vii
Introduction: Erotic Capital and the Politics of Desirep. 1
The Fourth Personal Asset and the New Sexual Politics
What Is Erotic Capital?p. 9
The Politics of Desire: The Difference Between Men and Womenp. 31
Denial: Why Erotic Capital Has Been Suppressedp. 63
How Erotic Capital Works in Everyday Life
The Lifetime Benefits of Erotic Capitalp. 89
Modern Romance: How Erotic Capital Changes Relationshipsp. 115
No Money, No Honey: Selling Erotic Entertainmentp. 135
Winner Takes All: The Business Value of Erotic Capitalp. 163
Conclusion: The Power of Erotic Capitalp. 189
Measures of Erotic Capitalp. 209
Recent Sex Surveysp. 221
Acknowledgmentsp. 225
Notesp. 227
Bibliographyp. 271
Indexp. 293
Table of Contents provided by Ingram. All Rights Reserved.

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