Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. xi |
Acknowledgments | p. xv |
Foreword | p. xix |
The Scientist Communicator | p. 1 |
Introduction | p. 3 |
The Decision to Speak Out | p. 11 |
A Clash of Cultures | p. 27 |
What You Need to Know about Journalists | p. 29 |
Tell Me a Story: What Journalists Want from You | p. 41 |
What the Changing World of the Media Means for You | p. 63 |
What You Need to Know about Policymakers | p. 79 |
Inform My Decision: What Policymakers Want from You | p. 89 |
The How-To Toolkit | p. 101 |
Deliver a Clear Message | p. 103 |
Ace Your Interview | p. 123 |
Fine-Tune for Radio and Television | p. 143 |
Reach out Instead of Waiting | p. 153 |
Promote a Paper | p. 171 |
Enter the Political Fray | p. 183 |
Becoming an Agent of Change | p. 197 |
After the Splash, the Backlash | p. 199 |
Leading the Way: Ten Steps to Success | p. 219 |
References | p. 233 |
Index | p. 239 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.