The Essential Guide to Business for Artists and Designers

by Branagan, Alison

• ISBN13: 9781408119037
• ISBN10: 140811903X
• Format: Paperback
• Copyright: 2011-04-26
• Publisher: A&C Black

Summary

The Essential Guide to Business for Artists and Designers is a comprehensive business start up book and a practical enterprise skills guide that should appeal to a wide range of artists. This excellent guide is designed to help artists acquire vital knowledge and skills to develop a vision and strategy for the future and make that vision into a successful business. Specific topics that are covered include: self-employment v. employment; starting up a business; funding and sponsorship; building networks; self-promotion; legal issues and creative crime; negotiation tactics and contracts; records, taxes and basic bookkeeping; trading via the internet, innovation and future trends. All in all, this is a thorough guide for all budding artists who want to start up a business.

Author Biography

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins where she teaches short courses in entrepreneurship, business start-up and self-promotion. www.alisonbranagan.com

Table of Contents

Foreword	p. 6
Acknowledgements	p. 7
Introduction	p. 9
Making Creativity Pay	p. 14
How to Make a Living	p. 27
Overview of Business Start-up	p. 39
Money Management	p. 57
Business Planning	p. 76
Building Networks	p. 91
Self-promotion	p. 107
Funding and Sponsorship	p. 127
Creative Crimes	p. 142
Confidence and Negotiation Tactics	p. 171
Records, Tax and Basic Bookkeeping	p. 187
What Next?	p. 211
Answers to Costing and Pricing Quiz	p. 227
Glossary	p. 229
Useful Organisations	p. 241
Further Reading	p. 247
Quotation Credits	p. 251
Index	p. 253
Table of Contents provided by Ingram. All Rights Reserved.