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The Essential Guide to Rhetoric



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Bedford/St. Martin's
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Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential Guide to Rhetoric provides an accessible and balanced overview of core historical and contemporary theories through concrete, relevant examples and jargon-free language, helping students move from concepts to action. Designed to complement a wide variety of courses, this guide offers instructors a flexible option wherever coverage of rhetoric is needed. Book jacket.

Table of Contents

Prefacep. v
Rhetoric in Theoryp. 1
The Rhetorical Traditionp. 3
Defining Rhetoricp. 3
Rhetoric in Practicep. 4
The Origins of Rhetoricp. 5
Rhetoric in Ancient Greecep. 5
Rhetoric across the Agesp. 7
Rhetoric Todayp. 8
Identity and Powerp. 9
Visual and Material Symbolsp. 9
The Public and Democracyp. 10
Rhetoric and the Audiencep. 11
The Audience's Rolep. 11
Classical Strategies for Thinking about Audiencesp. 12
"Reading" an Audiencep. 12
Timingp. 13
Are Audiences Made or Found?p. 13
From Audiences to Publicsp. 14
Defining a Public Audiencep. 15
Three Ways of Talking about Publicsp. 16
Adapting to Audiences and Publicsp. 17
What Is Adaptation?p. 18
How to Adaptp. 19
The Role of Languagep. 19
Choosing Rhetorical Languagep. 20
The Power of Languagep. 20
Ethics, Audiences, and Publicsp. 21
Situations and Speech Typesp. 24
Aristotle's Three Types of Speechesp. 25
Cicero and the Speaker's Intentp. 26
Looking beyond Classificationsp. 28
Lloyd Bitzer and the Rhetorical Situationp. 28
Michael McGee and the Cultural Contextp. 29
Rhetoric in Actionp. 33
Argument and Persuasionp. 35
Proofs: Ways of Being Persuasivep. 35
Logosp. 36
Ethosp. 38
Pathosp. 39
Topoi: Tools for Discovering Argumentsp. 40
General Topoip. 41
Special Topoip. 42
Stock Issuesp. 44
Presumption and Burden of Proofp. 44
Legal Stock Issuesp. 46
Policy Stock Issuesp. 46
Fallaciesp. 47
Challenging Traditional Rhetoricp. 50
Kenneth Burke and a New Definition of Rhetoricp. 50
Burke and Identificationp. 53
Organizationp. 55
Organizational Patternsp. 55
Parts of a Speechp. 57
Sample Speechp. 58
Stylep. 62
Figuresp. 62
Antithesisp. 62
Repetitionp. 63
Progression (Klimax)p. 65
Other Figuresp. 65
Tropesp. 66
Metonymyp. 67
Synecdochep. 68
Metaphorp. 68
Why Tropes Matterp. 69
Rhetoric in Contemporary Lifep. 71
Rhetoric and Public Speakingp. 71
Rhetoric and Online Communicationp. 72
Ethos and Online Presentationp. 72
Online Organizationp. 73
Rhetoric and Reasonable Politicsp. 73
Glossaryp. 75
Notesp. 78
Indexp. 80
Table of Contents provided by Ingram. All Rights Reserved.

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