9780324588002

Essentials of Business Communication (with www.meguffey.com Printed Access Card)

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  • ISBN13:

    9780324588002

  • ISBN10:

    0324588003

  • Edition: 8th
  • Format: Paperback
  • Copyright: 1/13/2009
  • Publisher: South-Western College Pub
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Summary

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Table of Contents

Communication Foundations
Career Success Begins With Communication Skills
The Writing Process
Planning Business Messages
Composing Business Messages
Revising Business Messages
Communicating At Work
Electronic Messages and Memorandums
Positive Messages
Negative Messages
Persuasive Messages
Reporting Workplace Data
Informal Reports
Formal Reports
Developing Team, Professional, and Ethics
Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
Business Presentations
Employment Communication
The Job Search, RTsumTs, and Cover Letters
Interviewing and Following Up
Reference Guide to Document Formats
Correction Symbols and Proofreading Marks
Documentation Formats. Grammar/Mechanics Handbook
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Awesome Business Textbook September 8, 2010
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This textbook is very simple and easy to understand. I wish all of the stupid people i do group work with would have read this before college because they have no idea how to communicate. seriously its ridiculous
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Essentials of Business Communication (with www.meguffey.com Printed Access Card): 5 out of 5 stars based on 1 user reviews.

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