Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
A Marketing Strategy Planning Approach | |
Marketing's Value to Consumers, Firms and Society | |
Marketing Strategy Planning | |
Focusing Marketing Strategy with Segmentation and Positioning | |
Evaluating Opportunities in the Changing Marketing Environment | |
Final Consumers and Their Buying Behavior | |
Business and Organizational Customers and Their Buying Behavior | |
Improving Decisions with Marketing Information | |
Elements of Product Planning for Goods and Services | |
Product Management and New- Product Development | |
Place and Development of Channel Systems | |
Distribution Customer Service and Logistics | |
Retailers, Wholesalers, and Their Strategy Planning | |
Promotion- Introduction to Integrated Marketing Communications | |
Personal Selling and Customer Service | |
Advertising and Sales Promotion | |
Pricing Objectives and Policies | |
Price Setting in the Business World | |
Ethical Marketing in Consumer-Oriented Societies | |
Appraisal and Challenges | |
Appendices | |
A. Economics Fundamentals | |
B. Marketing Arithmetic | |
C. Career Planning in Marketing | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.