E-Trepreneur : A Radically Simple and Inexpensive Plan for a Profitable Internet Store in 7 Days

by Szydlik, Sherry; Wood, Lamont

• ISBN13: 9780471380757
• ISBN10: 047138075X
• Edition: 1st
• Format: Paperback
• Copyright: 2000-09-11
• Publisher: Wiley

Summary

Packed with clear information, expert pointers, and real-life examples from e-trepreneurs who've been there and done it successfully, E-trepreneur's "radically simple" seven-step plan gets your business on the Web and in the black . . . quickly, easily, and, best of all, sensibly.

Author Biography

Sherry Szydlik is a veteran of the Internet industry and was involved with online technologies long before there was a World Wide Web. She has helped over two hundred business clients, from Fortune 500 companies to small start-ups, plan and implement successful online business strategies.<BR>

Table of Contents

Introduction: Is This Book for You?	ix
SECTION ONE: The Promise and Reality of Electronic Commerce	1	(54)
The E-commerce Opportunity	3	(23)
Outsource It!	26	(17)
Reasons You Can Do This	43	(8)
First Things First	51	(4)
SECTION TWO: Creating an E-commerce Site, One Day at a Time	55	(98)
Sunday--Drawing Up the Blueprints	57	(19)
Monday--Signing Up	76	(9)
Tuesday--Preproduction, First Steps	85	(13)
Wednesday--Preproduction, Final Steps	98	(17)
Thursday--Site Creation	115	(28)
Friday--Test Drive	143	(10)
SECTION THREE: Open for E-business: How to Prosper as an Online Store Owner	153	(98)
Finished.com--Now Comes the Marketing	155	(21)
Won't You Stay for a While?	176	(5)
Love Thy Customer: Customer Service Aspects	181	(6)
Auxiliary E-commerce	187	(24)
The Dark Side	211	(25)
Charting Your Results	236	(10)
Summing Things	246	(5)
Appendix A Sources of Information	251	(14)
Appendix B Representative E-commerce Service Providers	265	(4)
Appendix C Useful HTML Tags	269	(14)
Glossary	283	(26)
Index	309