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European Business,9780415617178
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European Business

by ;
Edition:
3rd
ISBN13:

9780415617178

ISBN10:
0415617170
Format:
Nonspecific Binding
Pub. Date:
3/27/2015
Publisher(s):
Routledge
List Price: $63.95

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Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 3/27/2015.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

As a result of the budgetary crises facing many European economies, the third edition of European Business is published at a time of turbulence in the European Business environment. The resulting uncertainty has put at risk those features which have made Europe unique #xE2;#xAC;#x1C; the market and policy integration which has shaped the strategy of businesses with a European presence during the preceding decades. This new edition assesses the importance of the key features of integration for business and how individual member states affect the integration process and bring diversity to European business. In recognition of the ever increasing interdependence of Europe with the rest of the world, this new edition of European Businessalso puts greater emphasis on the links between Europe and the world#xE2;#xAC;"s other main regions. The text has been fully updated to take account of the fast moving changes affecting the discipline and contains a range of pedagogical features to help students make sense of what can seem a confusing and complex environment. In addition to the numerous case studies, the features include clear objectives, discussion questions, activities, boxed supporting information and extensive up-to-date reading.


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