European Cases in Retailing

by Dupuis, Marc; Dawson, John

• ISBN13: 9780631207306
• ISBN10: 0631207309
• Edition: 1st
• Format: Paperback
• Copyright: 1999-03-12
• Publisher: Wiley-Blackwell

Summary

This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.

Author Biography

Marc Dupuis is a marketing and retailing professor at the Paris Graduate School of Management (ESCP Group). He has been visiting professor at universities in Russia, the USA and Asia, and is the author of many books and articles. As a consultant, he remains in close contact with retailers and their suppliers.

John Dawson is professor of marketing at the University of Edinburgh and is visiting professor at ESADE, Barcelona. He has been visiting professor at universities in the USA, Australia and Japan and has been actively involved in researching retail issues for thirty years. His research interests are in international retailing, distribution channel relationships and public policy issues in retailing.

Table of Contents

List of Contributors	vii	(4)
Preface	xi
Part I The Internationalization of Retailing	1	(122)
Introduction to Part I	3	(2)
1 Towards Global Retailing: The Promodes Case	5	(10)
Leon Salto, Deputy Chief Operating Officer, Promodes
2 The Internationalization of Pret-a-Porter -- the Case of Kookai and Morgan's Entry into the UK Fashion Market	15	(18)
Christopher M. Moore, Glasgow Caledonian University
3 IKEA: International Development	33	(16)
Nathalie Prime, ESCP
4 AER Rianta International (ARI)	49	(20)
Mary Wilcox
Edmund O'Callaghan, Dublin Institute of Technology
5 Free Record Shop: The Sky is the Limit?	69	(14)
Evert Helfferich
Marjolein Hinfelaar, Retail Management School Leeuwarden
6 The Body Shop International: Options for Expansion	83	(13)
Paul Freathy, University of Stirling
7 The Impact of Foreign Involvement on the Greek Department Store Sector: The Bhs-Klaoudatos Experience	96	(14)
Christina Boutsouki, University of Leicester
David Bennison, Manchester Metropolitan University
8 Czech Retailers Face a Heavy Attack of International Chains	110	(13)
Tomas Drtina
Tomas Krasny, INCOMA Praha
Part II The Retailing Mix	123	(150)
Introduction to Part II	125	(3)
9 Nature et Decouvertes Company	128	(11)
Marc Benoun, Universite Dauphine
10 Shoe Express: A New Concept in Footwear Retailing	139	(19)
Lynn Stainsby, Leicester University
11 The Benetton Nebula	158	(22)
Frederic Frery, ESCP
12 Haagen-Dazs	180	(10)
Marc Dupuis
Elisabeth Tissier-Desbordes, ESCP
13 Coop in Italy and the Low Price Challenge	190	(16)
Enrico Colla, Negocia-Paris
14 When Logistics Threaten to Become a Source of `Competitive Disadvantage': The Intermarche Co-operative Case	206	(13)
Gilles Pache, Universite de la Mediterranee (Aix-Marseille II)
15 Finding the Right Location: A Case Study in the Ethics of Retail Location	219	(9)
Paul Whysall, Nottingham Trent University
16 The Early Socialization of Graduates into the Retail Industry	228	(19)
Jacqui Gush, Bournemouth University
17 `A Christmas Fit for a Princes' Square': The Role of Design in Shopping Centre Positioning	247	(10)
Malcolm Lochhead
Christopher M. Moore, Glasgow Caledonian University
18 The Caisse d'Epargne: Towards Optimal Distribution	257	(6)
Frederic Jallat
Elisabeth Tissier-Desbordes, ESCP
19 The Olympic Museum Shop	263	(10)
Lluis Martinez-Ribes, ESADE
Maria Dolores De Juan Vigaray, Universitad de Alicante
Index	273