Executive Presence: The Art of Commanding Respect Like a CEO

by Monarth, Harrison

• ISBN13: 9780071632874
• ISBN10: 0071632875
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-11-02
• Publisher: McGraw-Hill Education

Summary

Taking the ideas mapped out in hisNew York TimesbestsellingThe Confident Speakerto their next logical step,.Harrison Monarth reveals the latest scientific research.into interpersonal communication and human behavior,.which every professional needs to reach the top. .Executive Presenceteaches readers how to control the.way they are perceived�and, thus, control their career.trajectory. Readers will learn how to use persuasion,.influence, damage control, communication, and media.leverage to meet any personal goal. Combining theory.with actionable tips and techniques,Executive Presence.takes them step-by-step through the process of building.a better, more durable self brand.

Author Biography

Harrison Monarth is the founder and president.of GuruMaker. He is the coauthor of The Confident.Speaker.

Table of Contents

Foreword	p. xi
Acknowledgments	p. xiii
Introduction	p. 1
Impression Management and the Perceptions of the Public
The Natural Laws of Perception: How the People around You Perceive You	p. 7
Influencing People and Events: The Foundation for Success in Communication
Developing Your Social Intelligence	p. 21
How to Read People and Predict Behavior	p. 35
Engineering Buy-in and Gaining Compliance	p. 49
How to Master the Art of Storytelling for Personal and Professional Success	p. 63
Shortcuts to Influence: The Secrets to Changing Behaviors and Attitudes	p. 81
Secrets to Managing Interpersonal Conflict and Improving Relationships	p. 99
How to Hold Conversations Nobody Wants to Have	p. 113
A Brand Is a Promise: What Does Your Personal Brand Say?
Why Self-Branding Is No Longer a Choice and What Your Personal Brand Says about You	p. 127
Branding 2.0: How to Use the Internet to Build and Expand Your Personal and Professional Brand	p. 139
The Age of 24-Hour Media: If You're Not On, You're Out
How the Media Create Meaning in the Minds of an Audience: Powerful Messages and the Art of Spin	p. 153
How to Use the Media to Enhance Your Reputation and Raise Your Profile	p. 173
Top Seven Secrets for Success with the Media	p. 187
Reputation Management: Your Good Name Is All You Have
You've Been Googled: What's the Verdict?	p. 197
Reputation Management 2.0	p. 209
Conclusion The Art of Commanding Respect Like a CEO	p. 235
Index	p. 241
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