did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781405150545

Exploring Electronic Media Chronicles and Challenges

by ; ; ;
  • ISBN13:

    9781405150545

  • ISBN10:

    1405150548

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2007-01-16
  • Publisher: Wiley-Blackwell
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $127.94 Save up to $0.64
  • Buy New
    $127.30
    Add to Cart Free Shipping Icon Free Shipping

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Supplemental Materials

What is included with this book?

Summary

Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.htmlExploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subjectCovers the historical influences and contemporary issues in programming, technology, regulation and the business of mediaFeatures chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscapeExplores the fundamentals for understanding human communication as an underpinning to the study of media communication systemsConsiders the future and great potential in this ever-changing field.

Author Biography

Peter B. Orlik is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts.

Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.

Louis A. Day is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.

Table of Contents

Illustrations
About the authors
Preface
Acknowledgments
Bringing Electronic Media into Focus
Components of Communication
Communications Vehicles
The Broadcast and Nonbroadcast Electronic Media
Obtaining Feedback
Local/Network Dynamics
Chapter Rewind
Self-Interrogation
Notes
Chronicles
Technological Chronicles
Early Communications Breakthroughs
Radio's Wireless Ancestors
Attaining Radio
Channels and the Electromagnetic Spectrum
Television Broadcasting
Electronic Recording - Audio
Electronic Recording - Video
Cable Television
Satellite Technology
Analog vs. Digital
Digital Television
Chapter Rewind
Self-Interrogation
Notes
Content Chronicles
Broadcasting: Stumbling upon a Business
Radio's Gilt-Edged Years
Post-War Adaptations
Radio's Second Half-Century
Video Enters the Living Room
Television at Center Stage
Content for the Second and Third Screens
Chapter Rewind
Self-Interrogation
Notes
Regulatory Chronicles
Early Electronic Media Regulation
Radio Regulation's Foundation in the United States
Administrative Structure for Broadcast Regulation
The Structure of the Industry
Content Regulation
Political Programming and the Public Sphere
Policing New Technologies
Chapter Rewind
Self-Interrogation
Notes
Business Chronicles
The Mass Audience
The Rise of the Network Model
Cable Flexes Its Muscles
New Technologies Change the Business
Vertical Integration as a Survival Strategy
A Smaller Slice of a Larger Pie
Chapter Rewind
Self-Interrogation
Notes
Challenges
Technological Challenges
Changes to Traditional Media
Device Convergence
The Internet and Broadband
Internet Applications
Future Communication Technologies
Chapter Rewind
Self-Interrogation
Notes
Content Challenges
The Consumer-Centric Cosmos
A Video Programming Overview
Video News Issues
The Incredible Sports Hulk
Reality Vehicles and Product Placement
The Ethnic and Global Dimension
Chapter Rewind
Self-Interrogation
Notes
Regulatory Challenges
History's Legal Lessons
Beyond Broadcasting: Laws for New Media
Convergence and the Legal Landscape
The State of Electronic "Free Speech"
Chapter Rewind
Self-Interrogation
Notes
Business Challenges
Feeding the Media Machine
Partners and Joint Ventures
Consumers and Advertisers
Restructuring the Media Landscape
Living in a Personal Media World
What's Ahead
Chapter Rewind
Self-Interrogation
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program