Exploring The Elements Of Design

by Thomas,Mark A.

• ISBN13: 9781401832865
• ISBN10: 1401832865
• Format: Paperback
• Copyright: 2003-11-05
• Publisher: Cengage Learning Ptr

Summary

Written by two leading design educators, Exploring The Elements of Design demonstrates how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. Topics are logically organized and concise, beginning with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters lead readers through the support principles of scale, balance, repetition, and proximity, and later through elements of shape, line, size, color, texture, and typography. Profiles of successful designers that include samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

Table of Contents

Defining the Language of Design

Graphic Techniques that Create Visual Interest

Using Color Effectively

Type Basics

Handling Images

Profiles and Portfolios