Export Manager A Practical Guide to Develop Foreign Markets

by Gatto, Luca; San Filippo, Marco

• ISBN13: 9791281627000
• ISBN10: 1281627003
• Format: Paperback
• Copyright: 2024-06-01
• Publisher: EGEA Spa - Bocconi University Press

Summary

In the current economic context, exporting offers small and medium-sized companies the only path to long-term growth and prosperity. Markets have become more complicated due to social and relational barriers and the intricacies associated with transaction and post-sales management. The Export Manager is a pivotal figure, enabling companies to initiate, advance, and manage the exportation of their goods and services. From this perspective, the book serves as a practical guide for the Export Manager profession. It covers all necessary activities, ranging from evaluating the company to monitoring the Export Business Plan. The authors provide an objective and pragmatic illustration of each activity, supported by cases and examples, covering technical skills and managerial skills alike. The digitalization process affecting every phase of this multifaceted profession is also taken into account.

Author Biography

graduated in Business Administration and Law from Sapienza University of Rome. He obtained an MBA from SDA Bocconi and a Diploma in Financial Strategy from Said Business School at Oxford University. He has over 25 years of experience in internationalization process development, with previous employment at Accenture, Ferrovie dello Stato, and Indesit Company. Since 2005, he has held the position of Senior Manager at SACE. He serves as a Contract Professor of Export Management at Luiss Business School and the Italian Trade Agency (ITA). earned his degree in business economics from Luiss Luigi Carli and received an MBA from Hong Kong and London Business School. He gained considerable experience in management consultancy, starting at Ernst & Young Financial Business Advisory and later at Deloitte Consulting. In 2012, he joined Tinexta Group and, in 2019, he became the CEO of Co.Mark, the leading company in Italy in Temporary Export Management. Since 2021, he has also served as the President of Queryo, a digital agency that was acquired by Co.Mark.