Facebook^® Marketing For Dummies^®

by Paul Dunay; Richard Krueger

• ISBN13: 9780470584026
• ISBN10: 0470584025
• Format: eBook
• Copyright: 2009-11-01
• Publisher: For Dummies

Summary

Discover how to leverage the power of the Facebook community to achieve your business marketing goalsFacebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applicationsFace it: this essential book contains everything you need to know for your foray into Facebook marketing.

Table of Contents

Introduction

Getting Started on Facebook

Introducing Facebook Marketing

Joining the Facebook Community

Finding Your Way Around

Putting Facebook to Work

Creating a Page for Your Business

Developing a Facebook Marketing Plan

Promoting Your Page

Facing Facebook Groups

Hosting Facebook Events

Strategies for Advertising Success

Checking out Advertising Options and Strategies

Measuring Advertising Success - One Click at a Time

Buying and Selling within the Marketplace

Riding the Facebook Viral Wave

Dressing Up Your Facebook Page with Applications

Hosting Your Own Facebook Contest

Surveying the Crowd

Reaching out Further with Facebook Connect

The Part of Tens

Ten Reasons Why Your Business Needs a Facebook Page

Ten Business Etiquette Tips for Facebook

Ten Facebook Blogs for Business

Ten (Plus One) Must-Have Facebook Applications for Your Business

Web Links For Facebook Marketing

Protecting Your Identity in Facebook

Index

Table of Contents provided by Publisher. All Rights Reserved.