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This is the 2nd edition with a publication date of 5/31/2005.
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A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.
Table of Contents
|The Fashion Forecasting Process|
|The Direction of Fashion Change|
|The Look: Design Concepts and Style Directions|
|Forecasting at Work|
|Presenting the Forecast|
|Resource Pointers providing addresses for Web-based forecasting information|
|Profiles of forecasting professionals|
|Chapter activities reinforcing content|
|Case Studies based on situations prevalent in the textile and apparel industry|
|Lists of periodical, broadcast and online information sources|
|Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services|
|Glossary of key terms|
|New to this Edition|
|An 8-page 4-colour insert that demonstrates important theories in fashion forecasting|
|New career studies and profiles of fashion professionals|
|Methods explaining how to prepare a forecastiong portfolio|
|Updated illustrations and discussion questions|
|Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions|
|PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text|
|Table of Contents provided by Publisher. All Rights Reserved.|