Forecasting Frameworks | |
The Fashion Forecasting Process | |
Introducing Innovation | |
The Direction of Fashion Change | |
Cultural Indicators | |
Fashion Dynamics | |
Colour Forecasting | |
Textile Development | |
The Look: Design Concepts and Style Directions | |
Marketplace Dynamics | |
Consumer Research | |
Sales Forecasting | |
Forecasting at Work | |
Competitive Analysis | |
Presenting the Forecast | |
Text Features | |
Resource Pointers providing addresses for Web-based forecasting information | |
Profiles of forecasting professionals | |
Chapter activities reinforcing content | |
Case Studies based on situations prevalent in the textile and apparel industry | |
Lists of periodical, broadcast and online information sources | |
Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services | |
Glossary of key terms | |
New to this Edition | |
An 8-page 4-colour insert that demonstrates important theories in fashion forecasting | |
New career studies and profiles of fashion professionals | |
Methods explaining how to prepare a forecastiong portfolio | |
Updated illustrations and discussion questions | |
Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions | |
PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text | |
Table of Contents provided by Publisher. All Rights Reserved. |
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