More New and Used
from Private Sellers
Usually Ships in 2-3 Business Days
In Stock Usually Ships in 24 Hours.
Starting at $3.94
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 5/31/2005.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.
Table of Contents
|The Fashion Forecasting Process|
|The Direction of Fashion Change|
|The Look: Design Concepts and Style Directions|
|Forecasting at Work|
|Presenting the Forecast|
|Resource Pointers providing addresses for Web-based forecasting information|
|Profiles of forecasting professionals|
|Chapter activities reinforcing content|
|Case Studies based on situations prevalent in the textile and apparel industry|
|Lists of periodical, broadcast and online information sources|
|Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services|
|Glossary of key terms|
|New to this Edition|
|An 8-page 4-colour insert that demonstrates important theories in fashion forecasting|
|New career studies and profiles of fashion professionals|
|Methods explaining how to prepare a forecastiong portfolio|
|Updated illustrations and discussion questions|
|Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions|
|PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text|
|Table of Contents provided by Publisher. All Rights Reserved.|