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9780471421825

Festival and Special Event Management, 2nd Edition

by ; ; ;
  • ISBN13:

    9780471421825

  • ISBN10:

    0471421820

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2002-04-01
  • Publisher: Wiley
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List Price: $78.10

Summary

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.

Author Biography

Ian McDonnell is a lecturer in the School of Leisure and Tourism Studies, University of Technology, Sydney where he teaches in the area of management and marketing of leisure and tourism services.

Table of Contents

Preface.
About the Authors.
Acknowledgements.
PART 1: EVENT CONTEXT.
Chapter 1. What are Special Events?
Chapter 2. The Impacts of Special Events.
Chapter 3. Conceptualising the Event.
Chapter 4. Economic Analysis of Events.
PART 2: EVENT STRATEGY.
Chapter 5. The Planning Function.
Chapter 6. Human Resource Management and Events.
Chapter 7. The Marketing of Events.
Chapter 8. Strategic Marketing of Events.
PART 3. EVENT ADMINISTRATION.
Chapter 9. Sponsorship of Events.
Chapter 10. Controls and Budgets.
Chapter 11. Legal and Risk Management.
Chapter 12. Information Technology and Events.
PART 4. EVENT COORDINATION.
Chapter 13. Logistics.
Chapter 14. Staging Events.
Chapter 15. Evaluation and Reporting.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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