Festival and Special Event Management, 3rd Edition

by Johnny Allen; William O'Toole; Ian McDonnell; Robert L. Harris

• ISBN13: 9780470804704
• ISBN10: 047080470X
• Edition: 3rd
• Format: Paperback
• Copyright: 2005-01-01
• Publisher: WILEY

Summary

Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events. The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. * Revised content on the economic impacts of events * New chapter on event tourism * New end of chapter case studies * New chapter on event project management

Author Biography

Johnny Allen was director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney. He was event manager for the Darling Harbour Authority from 1989 until 1996, and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales. Johnny has now retired but remains involved with event management and event education. <p> William O'Toole has been creating and managing events for over 30 years. He has developed courses in event project management for a number of universities, including his alma mater, the University of Sydney. He trains event managers in countries around the world, such as Malaysia, Bahrain, the USA, China and the European Union countries. His company, EPMS, has worked with organisations as diverse as the Australia Taxation Office and the Al Ain Economic Development Department (UAE) to develop their event management systems. Currently, he is the senior adviser to the International Event Management Body of Knowledge project based in the USA, the United Kingdom and South Africa. <p> Rob Harris is a senior lecturer and director of continuing professional education at the school of Leisure, Sport and Tourism at the University of Technology, Sydney. He has been involved in event management, training and research for the past nine years, and has developed undergraduate, postgraduate and TAFE programs in the area. He is also a founding director of the New South Wales Festivals and Events Association and a member of the editorial board of the academic journal, Event Management. <p> Ian McDonnell is a senior lecturer in the Faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services.

Table of Contents

About The Authors.

Preface.

Acknowledgements.

PART 1: EVENT CONTEXT.

Chapter 1. What are special events?

Chapter 2. The impacts of special events.

Chapter 3. Event tourism planning.

PART 2:EVENT STRATEGY.

Chapter 4. Conceptualising the event.

Chapter 5. The Planning function.

Chapter 6. Human resource management and events.

Chapter 7. Strategic marketing of events.

Chapter 8. Sponsorship of events.

PART 3: EVENT MANAGEMENT.

Chapter 9. Project management for events.

Chapter 10. Control and budgets.

Chapter 11. Risk management and legal issues.

Chapter 12. Logistics.

Chapter 13. Staging events.

Chapter 14. Evaluation and research.

PART 4: TRENDS AND ISSUES.

Chapter 15. Issue and Trends.

Case Study: Managing the knowledge of the 2000 Sydney Olympic Games.