Festival and Special Event Management, 4th Edition

by Johnny Allen; William O'Toole; Robert Harris; Ian McDonnell

• ISBN13: 9780470812525
• ISBN10: 0470812524
• Edition: 4th
• Format: Paperback
• Copyright: 2008-01-01
• Publisher: WILEY

Summary

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Author Biography

Johnny Allen was the foundation director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney, and continues teaching and research activities with that organisation. He was event manager for the Darling Harbour Authority from 1989 until 1996, and special event manager for Tourism New South Wales from 1996 to 1999. Johnny has an extensive career in event planning, including public events and festivals in both urban and regional areas. He was made a member of the Order of Australia in 2007 for his services to the event industry and event education.

William O'Toole has been creating and managing events for over 30 years, ranging from public festivals to corporate events. As an events development specialist, Bill worked for the Kingdom of Saudi Arabia, Dubai (UAE), the European Union and numerous local authorities, establishing events strategies and event management curriculum and training. His event project management system (EPMS) is used in events around the world. he is the director of the Project management graduate program at the University of Sydney. currently, he is the senior adviser to the event management Body of Knowledge (EMBOK) based in the USA, Canada, UK and South Africa, developing international competency levels and standards for event management.

Rob Harris is a senior lecturer and the director of the Australian Centre for Event Management, University  of Technology, Sydney. Rob has been involved in event management training, education and curriculum development for more than 10 years and was a foundation director of the Festivals and Events Association of Australia. He has an international reputation as an event management educator, having delivered short executive development postprograms through to Masters level courses in a variety of locations around the world, including the United Kingdom, Malaysia, China and New Zealand, as well as throughout Australia. Rob is a co-author of the texts Festival and Special Event Management and Regional Event Management Handbook, as well as a number of event-related journal articles. he is on the editorial board of the international journal Even Management, and is the founder of the recently established Event Education and Research Network Australasia.

Ian McDonnell is a senior lecturer in the faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services, including the very popular event management subject. In 1996, along with Johnny Allen he started the first higher education course in event management, the Executive certificate in Event Management. this book came from the lack of a text that could be used in such courses.

Table of Contents

Preface

Acknowledgements

Event Context

An overview of the Event Field

Perspectives on Events

Event Impacts and Legacies

Planning

The Strategic Planning Function

Conceptualising the Event

Project Management for Events

Financial Management and Events

Human Resource Management and Events

Marketing Planning for events

Promotion: Integrated Marketing Communication for Events

Sponsorship of Events

Sustainable Development and Events

Event Tourism Planning

Event Operations and Evaluation

Staging Events

Logistics

Event Evaluation and Research

Legal, Risk and OHS Management and Evaluation

Legal Issues of Event Management

Risk Management

Index

Table of Contents provided by Publisher. All Rights Reserved.