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9780471339342

Festival and Special Event Management

by ; ;
  • ISBN13:

    9780471339342

  • ISBN10:

    0471339342

  • Format: Paperback
  • Copyright: 1999-01-01
  • Publisher: Wiley
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List Price: $49.70

Summary

This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.

Table of Contents

EVENT CREATION AND DEVELOPMENT.
What are Special Events?
The Impacts of Special Events.
Conceptualising the Event.
EVENT MARKETING AND MANAGEMENT.
The Planning Function.
Leadership and Human Resources.
The Marketing of Events.
EVENT ADMINISTRATION.
Sponsorship of Events.
Control and Budgets.
Legal and Risk Management.
EVENT COORDINATION.
Logistics.
Staging Events.
Evaluation and Reporting.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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