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Intended primarily for the introductory finance course–undergraduate corporate finance or financial management courses–this text also provides an enduring understanding of the basic tools and fundamental principles upon which finance is based.
Get the picture and develop a fundamental understanding of finance.
Readers often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help readers see the big picture, this text provides an introduction to financial decision-making that links the concepts to five key principles of finance.
Authors Arthur J. Keown, John D. Martin, and Sheridan Titman have incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text.
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MyFinanceLab for Financial Management is a total learning package that reflects the vitality of an ever-expanding discipline. Instructors using MyFinanceLab can manage all assessment needs in one program, and easily assign auto-graded homework. Students have the flexibility to practice and self-assess while receiving feedback and tutorial aids.
0133485579 / 9780133485578 Financial Management: Principles and Applications Plus NEW MyFinanceLab with Pearson eText -- Access Card Package
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0133423824 / 9780133423822 Financial Management: Principles and Applications
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Over his career, Professor Martin has published more than 50 articles in the leading finance journals and served in a number of editorial positions, including the co-editorship of the Financial Management Association’s Survey and Synthesis Series published by the Oxford University Press. In addition, he has co-authored the following books: Valuation: The Art and Science of Corporate Investment Decisions, 2nd edition (Pearson Education); Financial Analysis (McGraw-Hill Publishing Company); Foundations of Finance, 8th edition (Pearson Education); The Theory of Finance (Dryden Press); and Value Based Management, 2nd edition (Harvard Business School/Oxford University Press).
John and Sally have two wonderful sons and two beautiful grandsons who visit them often on their ranch in Crawford, Texas, where they raise Brangus cattle and miniature donkeys.