The Firm of the Future A Guide for Accountants, Lawyers, and Other Professional Services

by Dunn, Paul; Baker, Ronald J.

• ISBN13: 9780471264248
• ISBN10: 0471264245
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-04-18
• Publisher: Wiley

Summary

Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.

Author Biography

PAUL DUNN continues to be at the forefront of management and marketing on a global basis. He formed The Results Corporation, a marketing organization, and from there Results Accountants&#8217; Systems (RAS) which focused on accountants in public practice, and founded the "Accountants&#8217; Boot Camp" Process. He is in high demand for his marketing and speaking skills, working with major corporations worldwide. <p> KER, CPA, is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. He is a frequent speaker and a consultant to professional service firms on implementing Total Quality Service and Value Pricing. He is also author of the bestselling marketing book written specifically for the professions, The Professional&#8217;s Guide to Value Pricing, Fourth Edition.

Table of Contents

Foreword.

Preface.

Acknowledgments.

About the Authors.

How to Read This Book.

1. Introduction.

2. A Flawed Theory.

“Analyzing” the Predominant Practice Equation.

Summary and Conclusions.

3. A Paradigm Worthy of a Proud Profession.

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