Fisher Investments on Consumer Staples

by Fisher Investments; Michael Cannivet; Andrew Teufel

• ISBN13: 9780470498156
• ISBN10: 0470498153
• Format: eBook
• Copyright: 2009-06-01
• Publisher: Wiley

Summary

The third installment of the Fisher Investments On series is a comprehensive guide to the Consumer Staples industry-which includes companies that manufacture and sell food and beverages, tobacco, prescription drugs, and household products, to name a few.This reliable resource provides you with the tools to help you understand and analyze opportunities within today's global Consumer Staples sector. With this book as your guide, you can quickly become familiar with how the Consumer Staples sector is segmented by industries, their respective macroeconomic drivers, and the challenges facing companies in this sector. Additionally, there are chapters dedicated to explaining many of the unique aspects of Consumer Staples products in emerging markets and security analysis techniques focused on Consumer Staples firms.You don't have to be a professional to learn to better invest in the Consumer Staples sector-but you do need to be prepared. Fisher Investments on Consumer Staples can help get you up to speed in this area and help you make better decisions through any market conditions.For more information visit www. consumerstaples.fisherinvestments.com

Table of Contents

Foreword

Preface

Acknowledgments

Getting Started in Consumer Staples

Consumer Staples Basics

Overview

Consumer Staples, Meet Your Distant Cousin-Consumer Discretionary

An Introduction to the Business Cycle's Winds of Change

Boring Can Be Beautiful

History of Consumerism in America

Colonial America and Consumerism

Mass Production in the Late 19^th Century

The Roaring Twenties and the Consumer Economy (1921-1929)

Mass Marketing & the Modern Day Consumer Products Industry

The Modern Landscape and What to Expect In the Future

Consumer Staples Sector Drivers

Economic Drivers

Political Drivers

Sentiment Drivers

Next Steps: Consumer Staples Details

Consumer Staples Sector Breakdown

Global Industry Classification Standard (GICS)

Global Consumer Staples Benchmarks

Food, Beverage & Tobacco

Household & Personal Products

Food & Staples Retailers

Challenges in the Consumer Staples Sector

Challenge #1-Growing in Mature Industries

Challenge #2-Dealing With Volatile Input Costs

Consumer Staples in Emerging Markets

Opportunity Knocks

Emerging Markets and Consumer Products

Investment Idiosyncrasies

Thinking Like a Portfolio Manager

The Top Down Method

Investing is a Science

the Top-Down Method

Top-Down Deconstructed

Managing Against a Consumer Staples Benchmark

Security Analysis

Make Your Selection

A Five-Step Process

Important Questions to Ask

Consumerize Your Portfolio - Investing Strategies

Playing the Market Cycle

- Playing Style Shifts

- Develop New Categorizations

Implementing Your Strategy

Appendix: Consumer Staples Sector Resources

Notes

Glossary

About the Authors

Index

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