Introduction | p. 1 |
Networking: What, Why, How, Who, Where, and When | p. 5 |
What Is Networking? | p. 6 |
Why Is Networking So Important? | p. 13 |
How to Make Contact | p. 17 |
Who Should Be Part of Your Network? | p. 21 |
Where to Network: The Top 50 Networking Hot Spots | p. 33 |
When to Network | p. 51 |
The Nitty-Gritty of Networking | p. 61 |
The Psychology of Asking for Assistance | p. 62 |
Contacts Beget Contacts: Getting Your Network to Work for You | p. 64 |
Networking for the Shy and Intimidated | p. 67 |
Networking Etiquette | p. 73 |
Sell the Sizzle: Advertising the Product (You) | p. 79 |
How Networking Really Works: A Week in the Life of a Networker | p. 86 |
Networking in the Diverse Work World | p. 94 |
Ducks in a Row: Keeping Track of Your Network | p. 99 |
Networking in the World of Web 2.0 | p. 105 |
Networking Visibility and Branding | p. 106 |
Searchability and Your Online Presence | p. 119 |
Business and Social Online Networking | p. 125 |
Informational Interviewing: The Ultimate Networking Technique | p. 133 |
What Is Informational Interviewing? | p. 134 |
How to Find and Choose Interviewees: Network, Network, Network | p. 145 |
How to Set Up Informational Interviews | p. 148 |
How to Prepare for an Informational Interview | p. 159 |
What to Ask: 100 Great Questions to Choose From | p. 166 |
How to Maximize the Interview Experience | p. 174 |
How to Track and Analyze Your Informational Interviews | p. 179 |
Next Steps: Using Networking and Informational Interviewing as the Launch Pad for Your Job Search | p. 185 |
The Fine Art of Following Up with Networking Contacts | p. 186 |
How to Use Name-Dropping Referral Cover Letters | p. 191 |
The Needs-Fulfillment Cover Letter | p. 198 |
Resources | p. 201 |
Index | p. 212 |
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