Foreclosure of America : Life Inside Countrywide Home Loans and the Selling of the American Dream

by Michaelson, Adam (Author)

• ISBN13: 9780425233764
• ISBN10: 0425233766
• Edition: 1st
• Format: Paperback
• Copyright: 2010-04-06
• Publisher: Berkley Trade

Summary

The first inside look at Countrywide Financial and the American foreclosure crisis, by a former high-level employee of Countrywide, reveals how the mortgage crisis startedand where it may end.

Author Biography

Adam Michaelson is a former Senior Vice President of Marketing at Countrywide. He now runs the Michaelson Marketing Group and has provided marketing counsel to numerous Fortune 100 clients.

Table of Contents

Foreword to the Paperback Edition	p. v
Preface	p. xxv
The Vault, and the Meeting That Changed America	p. 1
Agency Man	p. 33
Punching the Corporate Ticket	p. 51
Welcome to "Countrywide 101"	p. 80
A Corporate Dream Factory	p. 100
Idol Worship	p. 139
Building a Better Housetrap	p. 148
The Art of Not Lying	p. 182
The Doomsday Scenario	p. 199
Taking My Concerns All the Way to the Bank	p. 209
No More Options	p. 242
A Kingdom Conquered	p. 256
A Train Wreck in Slow Motion	p. 279
The Great Debate: What Do We Do Now?	p. 293
Afterword	p. 336
Acknowledgments	p. 343
Index	p. 345
Table of Contents provided by Ingram. All Rights Reserved.