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Foundations of Business

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Pub. Date:
Cengage Learning
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This is the 2nd edition with a publication date of 1/1/2010.
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Foundations of Business, 2e provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.

Table of Contents

Theenvironment Of Business
Exploring the World of Business and Economics
Your Future in the Changing World of Business
Business: A Definition
Types of Economic Systems
Measuring Economic Performance
The Business Cycle
Types of Competition
American Business Today
Being Ethical and Socially Responsible
Business Ethics Defined
Ethical Issues
Factors Affecting Ethical Behavior
Encouraging Ethical Behavior
The Evolution of Social Responsibility in Business
Two Views of Social Responsibility
Employment Practices
Concern for the Environment
Implementing a Program of Social Responsibility
Exploring Global Business
The Basis for International Business
Restrictions to International Business
The Extent of International Business
Methods of Entering International Business
Sources of Export Assistance
Trends In Business Today
Choosing a Form of Business Ownership
Sole Proprietorships
Advantages and Disadvantages of Partnerships
Advantages and Disadvantages of Corporations
Special Types of Business Ownership
Cooperatives, Joint Ventures, and Syndicates
Corporate Growth
Small Business, Entrepreneurship, and Franchise
Small Business: A Profile.
The People in Small Businesses: The Entrepreneurs
The Importance of Small Businesses in Our Economy
The Pros and Cons of Smallness The Small Business Administration
The Growth of Franchising
Management And Organization
Understanding the Management Process
What Is Management?
Basic Management Functions
Kinds of Managers
What Makes Effective Managers?
Managerial Decision Making
Managing Total Quality
What It Takes to Become a Successful Manager Today
Creating a Flexible Organization
What Is an Organization?
Job Design
Delegation, Decentralization, and Centralization
The Span of Management
Chain of Command: Line and Staff Management
Forms of Organizational Structure
Additional Factors That Influence an Organization
Producing Quality Goods and Services
What Is Production?
The Conversion Process
Where Do New Products and Services Come From?
How Do Managers Plan for Production?
Operations Control
Management of Productivity and Technology
Human Resources
Attracting and Retaining the Best Employees
Human Resources Management: An Overview
Human Resources Planning
Cultural Diversity in Human Resources
Job Analysis
Recruiting, Selection, and Orientation
Compensation and Benefits
Training and Development
The Legal Environment of HRM
Motivating and Satisfying Employees and Teams
What Is Motivation?
Historical Perspectives on Motivation
Contemporary Views on Motivation
Key Motivation Techniques
Teams and Teamwork
Building Customer Relationships Through Effective Marketing
Marketing and the Management of Customer Relationships
Utility: the Value Added by Marketing
The Marketing Concept
Markets and Their Classification
Developing a Marketing Strategy
Marketing Strategy and the Marketing Environment
Developing a Marketing Plan
Market Measurement and Sales Forecasting
Marketing Information
Types of Buying Behavior
Creating and Pricing Products that Satisfy Customers
Classification of Products
The Product Life Cycle
Product Line and Product Mix
Managing the Product Mix
Packaging and Labeling
Pricing Products
Pricing Objectives
Pricing Methods
Pricing Strategies
Pricing Business Products
Distributing and Promoting Products
Distribution Channels and market Coverage
Partnering Through Supply-Chain Management
Marketing Intermediaries: Wholesalers
Marketing Intermediaries: Retailers
Physical Distribution
What is Integrated Marketing Communications?
The Promotion Mix: An Overview
Personal Selling
Sales Promotion
Public Relations
Management Information Systems, E-Business Accounting, And Finance
Understanding Information and e-Business
How Can Information Reduce Risk When Making a Decision?
What Is a Management Information System?
Improving Productivity with the Help of Computers and Technology
Using Computers and the Internet to Obtain Information
Defining e-Business
Fundamental Models of e-Business
The Future of e-Business: Growth, Opportunities, and Challenges
Using Accounting Information
Why Accounting Information Is Important
Who Uses Accounting Information
The Accounting Process
The Balance Sheet
The Income Statement
The Statement of Cash Flows
Evaluating Financial Statements
Mastering Financial Management
What Is Financial Management?
Planning--The Basis of Sound Financial Management
Financial Services Provided by Banks and Other Financial Institutions
Sources of Short-Term Debt Financing
Sources of Equity Financing
Sources of Long-Term Debt Financing
Understanding Personal Finances and Investments
Preparing for an Investment Program
How Securities Are Bought and Sold
Traditional Investment Alternatives
Sources of Financial Information
Careers in Business
The Importance of Career Choices
Occupational Search Activities
Planning and Preparation
A Final Note About Careers
Answers to Test Preppers
Table of Contents provided by Publisher. All Rights Reserved.

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