Fresh Ideas in Letterhead and Business Card Design 4

by Finke, Gail Deibler

• ISBN13: 9780891349525
• ISBN10: 0891349529
• Format: Hardcover
• Copyright: 1999-05-01
• Publisher: North Light Books

Summary

Presents more than 100 inspiring examples from studios around the country and the world. Includes firsthand insight on design concepts.

Table of Contents

From the Editor	6	(8)
The Basics of Letterhead Design	8	(8)
A list of questions you can use to evaluate your client's needs. Ideas for different approaches to the key elements---color, type, paper, printing logos and artwork.
Image	16	(50)
A picture is worth a thousand words, and memorable images can convey a message with impact. Spur your imagination with these striking systems.
Type	66	(26)
Type doesn't need to be boring and should not be overlooked. These examples set off classic faces or use cutting-edge fonts in fresh ways.
Low-budget projects	92	(20)
Thrifty designs that don't skimp on creativity or appeal. Letterhead can be inexpensive and effective.
special production techniques	112	(27)
The special effects of the letterhead world---die cuts, engraving, embossing, foil-stamping, fancy folds---catch the eye and add that extra sparkle to a great design.
Copyright Notices	139	(1)
Directory of Design Firms	140	(2)
Index of Clients	142	(1)
Index of Design Firms	143