Fresh Ideas in Letterhead and Business Card Design

by Finke, Gail Deibler

• ISBN13: 9781581803136
• ISBN10: 1581803133
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-02-01
• Publisher: How Design Books

Summary

Letterhead and business cards are staple projects for graphic designers, who are continually searching for fresh ideas. This book presents more than 100 inspiring examples from studios around the country and the world--designs that communicate a strong business identity in creative and cost-efficient ways. The work is presented in four sections, focusing on clever uses of image, type, small budgets, and special production techniques. Each project includes firsthand insight on design concepts and production specs. Gail Deibler Finke, a Cincinnati-based freelance writer, has written several books, including Festival Graphics, Fresh Ideas in Invitations, Posters and Announcements, and Urban Identities.

Table of Contents

From the Editor	6	(2)
The Basics of Letterhead Design	8	(8)
A list of questions you can use to evaluate your client's needs. Ideas for different approaches to the key elements---color, type, paper, printing logos and artwork
image	16	(50)
A picture is worth a thousand words, and memorable images can convey a message with impact. Spur your imagination with these striking systems
type	66	(26)
Type doesn't need to be boring and should not be overlooked. These examples set off classic faces or use cutting-edge fonts in fresh ways
low-budget projects	92	(20)
Thrifty designs that don't skimp on creativity or appeal. Letterhead can be inexpensive and effective
special production techniques	112	(27)
The special effects of the letterhead world---die cuts, engraving, embossing, foil-stamping, fancy folds---catch the eye and add that extra sparkle to a great design
Copyright Notices	139	(1)
Directory of Design Firms	140	(2)
Index of Clients	142	(1)
Index of Design Firms	143