What is included with this book?
Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the worlds largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.
Foreword | p. ix |
Preface to the fourth edition | p. xi |
Acknowledgements | p. xv |
Introduction | p. 1 |
The use and abuse of strategy | p. 3 |
A brief history of strategy | p. 7 |
Swings in strategic thinking: seven phases | p. 11 |
What's new and useful in strategy? | p. 15 |
Towards a synthesis | p. 23 |
From quick and dirty strategy to nearly perfect strategy | p. 25 |
Business Unit Strategy A do-it-yourself guide | p. 27 |
Overview | p. 29 |
What businesses are you in? | p. 31 |
Where do you make the money? | p. 43 |
How good are your competititve positions? | p. 47 |
What skills and capabilities underpin your success? | p. 61 |
Is this a good industry to be in? | p. 65 |
What do the customers think? | p. 71 |
What about the competitors? | p. 77 |
How do you raise profits quickly? | p. 81 |
How do you build long term value? | p. 87 |
Conclusion | p. 97 |
Additional note on the theory of Business Unit Strategy | p. 99 |
Corporate Strategy | p. 105 |
The joy of Corporate Strategy | p. 107 |
An ecological view of Corporate Strategy | p. 111 |
Five dimensions of Corporate Strategy | p. 119 |
The strange power of the 35 word strategy | p. 147 |
Conclusion | p. 151 |
Strategic Thinkers | p. 153 |
Strategic Ideas - Concepts, Tools and Techniques | p. 209 |
Notes | p. 364 |
Index | p. 369 |
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