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9782940373727

The Fundamentals of Marketing

by ;
  • ISBN13:

    9782940373727

  • ISBN10:

    2940373728

  • Format: Paperback
  • Copyright: 2009-12-10
  • Publisher: Ava Pub Sa

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Supplemental Materials

What is included with this book?

Summary

The Fundamentals of Marketing offers an overview of the fundamental concepts and tools of marketing and marketing communications. The book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today. This title is designed to give readers a broad understanding of the stages and methodologies used in the marketing process.

Author Biography

Edward Russell, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University, worked at some of the world’s largest ad agencies for more than 25 years. He lives in Syracuse, NY.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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