9780714848754

Futuretainment

by
  • ISBN13:

    9780714848754

  • ISBN10:

    0714848751

  • Format: Hardcover
  • Copyright: 2009-11-16
  • Publisher: Phaidon Press
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

The way we read, watch and listen has undergone a revolution in the past decade.Futuretainmentis an indispensable guide to taking advantage of these massive changes. An inspirational handbook for the digital future of broadcasting, gaming, branding, advertising and publishing,Futuretainmentreveals how you find the best opportunities as soon as you realize that everything you thought you knew was wrong. Author Mike Walsh clarifies how developments such as algorithms, mobile devices and social networks are already shaping every aspect of our lives, while also explaining the transformations in consumer behavior that are inspiring new technologies and changing media forever.

Author Biography

  • Mike Walsh is an experienced media commentator and trend analyst, specializing in the advance of new technology and changes in consumer behavior. He is based in Hong Kong from where he runs the ?innovation research agency? Tomorrow.

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