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9780071808316

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

by ;
  • ISBN13:

    9780071808316

  • ISBN10:

    0071808310

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2013-04-16
  • Publisher: McGraw Hill

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Summary

Don't be the last to get in the game! A gamification blueprint you can follow to beat the competition at every turn The Gamification Revolutionexplains how to gamify any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible. Gabe Zichermannis CEO of Gamification Co and Dopamine and is considered one of the world's foremost experts on using game thinking and game mechanics to engage customers and employees. Joselin Lindercoauthored the acclaimed Game-Based Marketing with Gabe Zichermann. Her work has appeared on NPR's This American Life, AOL, and gamification.co.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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