9780077972141

Gen Cmb Loose Leaf Glbl Bus; Cnct+

by
  • ISBN13:

    9780077972141

  • ISBN10:

    0077972147

  • Edition: 7th
  • Format: Loose-leaf
  • Copyright: 7/20/2010
  • Publisher: McGraw-Hill/Irwin
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List Price: $184.03

Summary

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

Table of Contents

Part One Globalization

Chapter 1 Globalization

Part Two Country Differences

Chapter 2 National Differences in Political Economy

Chapter 3 National Differences in Culture

Chapter 4 Ethics in International Business

Part Three Cross-Border Trade and Investment

Chapter 5 International Trade Theory

Appendix A: International Trade and the Balance of Payments

Chapter 6 The Political Economy of International Trade

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

Part Four Global Money System

Chapter 9 The Foreign Exchange Market

Chapter 10 The International Monetary System

Part Five Competing in a Global Marketplace

Chapter 11 The Strategy of International Business

Chapter 12 Entering Foreign Markets

Chapter 13 Exporting, Importing, and Countertrade

Chapter 14 Global Production, Outsourcing, and Logistics

Chapter 15 Global Marketing and R & D

Chapter 16 Global Human Resource Management

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