German for Business and Economics

by Paulsell, Patricia Ryan; Gramberg, Anne-Katrin; Evans, Karin U. H.

• ISBN13: 9780870135392
• ISBN10: 0870135392
• Edition: 2nd
• Format: Paperback
• Copyright: 2000-02-01
• Publisher: Michigan State Univ Pr

Summary

This is a Student Textbook/Workbook (volume 2) with a CD-Rom enclosed. The CD-rom contains information for both Volume 1 (red cover) and Volume 2 (blue cover) The German for Business and Economics package consists of two textbooks/workbook volumes, German for Business and Economics: Band 1-Die Volks- Und Weltwirtschaft Instructor Research Handbook[red cover] and German for Business and Economics: Band 2 - Die Betriebswirtschaft[blue cover]; instructor Resource handbooks to accompany each volume; a CD-rom containing integrated computer software that is compatible with Microsoft Windows 7; and cassette tapes for each textbook volume. The textbooks/workbooks have perforated pages, designed to be torn out for classroom use. The CD_rom contains Hortexte, or listening texts and excercises. The cassette tapes provide an alternate option for working. Both Instructor handbooks for textbooks/workbooks 1 and 2 contain methodolgy discussions, sample syllibi, sample tests, listening scripts, and much more.

Table of Contents

General Introduction	v
Einheit IV: Deutsche Unternehmen: Rolle, Formen, Organe
Der Betrieb in der Gesamtwirtschaft	3	(16)
Deutsche Unternehmen: Formen und Verfassung	19	(20)
Die Organe der Kapitalgesellschaften	39	(24)
Wiederholung und Anwendung	63	(12)
Einheit V: Deutsche Unternehmen: Manager und Management
Managementziele und -strategien	75	(26)
Management und Mitbestimmung	101	(18)
Internationales Management	119	(20)
Wiederholung und Anwendung	139	(16)
Einheit VI: Deutsche Unternehmen: Marketing & Werbung
Internationales Marketing	155	(24)
Messen und Ausstellungen	179	(20)
Internationales Produktmarketing	199	(20)
Wiederholung und Anwendung	219	(18)
Wortschatz	237	(12)
About the Authors	249