Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now

by Feiler, Jesse

• ISBN13: 9780071700290
• ISBN10: 0071700293
• Edition: 1st
• Format: Paperback
• Copyright: 2010-05-13
• Publisher: McGraw-Hill Education

Summary

The secrets to grabbing a share of one of today's hottest markets!You don't have to be a computer whiz to make a killing in the apps market. All you need is about $1,000 and the business advice in this book.Out of nowhere, apps have taken the world by storm. More than 1 billion iTunes apps have been downloaded, and Facebook's 200-million users have 52,000 third-party apps from which to choose. If you're considering entering the market, stop thinking about it and jump right in.Get Rich with Apps!explains how to: Marry iPhone and Facebook app features with your business and marketing needs Integrate them with other resources, such as databases and Web sites Access the best developer resources Measure the success of new and existing projectsIt's all much easier than you think. WithGet Rich With Apps, you'll reach more customers, expand your product offerings, grow new revenue streamsand get a solid foothold in a market with an extraordinarily promising future.

Author Biography

Jesse Feiler was chief of special projects for the Federal Reserve Bank of New York, where he designed and managed the development of Open Market Operations software. He is the author of How to Do Everything: Facebook Applications and How to Do Everything with Web 2.0 Mashups. Feiler lives in Plattsburgh, New York.

Table of Contents

Preface	p. v
Introducing the World of Apps
The Future of Apps 3.0 for You and Your Business	p. 3
A Closer Look at iPhone Apps	p. 15
A Closer Look at Facebook Apps	p. 39
Taking Advantage of iPhone and Facebook Features	p. 53
Design Rules for Your App	p. 69
Making the Most of iPhone Location Features	p. 83
Discovering App Opportunities for iPhones	p. 93
Joining with Facebook to Provide User Value to Your App	p. 101
How Facebook App Integration Points Increase User Involvement	p. 115
How to Make Your App Successful	p. 131
Strategies for How to Get Rich with Apps
Strategy #1: Give Your Knowledge Away for Free-and Make Money!	p. 141
Strategy #2: Publish Ads on Your iPhone and Facebook Apps	p. 155
Strategy #3: Sell on Your App	p. 169
Strategy #4: Make Money with Game Apps	p. 183
Strategy #5: Use Apps to Provide Your Services	p. 197
Strategy #6: Click to Connect	p. 205
Strategy #7: Let the User Forget About Saving Data	p. 211
Strategy #8: Move Your Organization into an App-Centric World	p. 217
Index	p. 227
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