9780470284247

Getting China and India Right : Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage

by ;
  • ISBN13:

    9780470284247

  • ISBN10:

    0470284242

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-02-17
  • Publisher: Jossey-Bass

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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: * Both provide mega-markets for almost every product and service * Both have platforms that will dramatically reduce the company's global cost structure * Both have platforms that will significantly boost the company's global technology and innovation base * Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Author Biography

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.

Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.

Table of Contents

Prefacep. ix
Acknowledgementsp. xv
China and India-Four Stories Rolled into Onep. 1
Think China and India, Not China or Indiap. 39
Megamarkets and Microcustomers Fighting for Local Market Dominancep. 63
Leveraging China and India for Global Advantagep. 97
Competing with Dragons and Tigers on the Global Stagep. 139
The War for Talent Dealing with Scarcity in the Midst of Plentyp. 175
Global Enterprise 2020p. 203
Notesp. 229
The Authorsp. 239
Indexp. 243
Table of Contents provided by Ingram. All Rights Reserved.

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