Getting to Plan B

by Mullins, John

• ISBN13: 9781422126691
• ISBN10: 1422126692
• Format: Hardcover
• Copyright: 2009-09-01
• Publisher: Harvard Business School Pr

Summary

If the founders of Google, PayPal, or Starbucks had stuck to their original business plans, we'd likely never have heard of them. Instead, they made radical changes to their initial models, became household names, and delivered huge returns for investors. How did they get from their Plan A to a business model that worked? Why did they succeed when most new ventures crash and burn?

Author Biography

John Mullins is Associate Professor of Management Practice at London Business School, and a veteran of three entrepreneurial companies. Randy Komisar is a Partner at venture-capital firm Kleiner Perkins Caufield and Byers and has served as a Consulting Professor of Entrepreneurship at Stanford University.

Table of Contents

Preface	p. vii
Introduction	p. 1
Don't Reinvent the Wheel, Make It Better: Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B	p. 13
Guiding Your Flight Progress: The Power of Dashboards	p. 37
Air, Food, and Water: Your Revenue Model	p. 65
Avoiding Rocks and Hard Places: Your Gross Margin Model	p. 89
Trimming the Fat: Your Operating Model	p. 113
Cash Is King: Your Working Capital Model	p. 133
It Takes Money to Make Money: Your Investment Model	p. 157
Can You Balance a One-Legged Stool?: Multidimensional Business Models	p. 179
Getting Started on Discovering Your Plan B	p. 205
Notes	p. 217
Acknowledgments	p. 229
Index	p. 233
About the Authors	p. 251
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