GI Joe The Complete Story of America's Favorite Man of Action

by Michlig, John; Levine, Don

• ISBN13: 9780811818223
• ISBN10: 0811818225
• Format: Hardcover
• Copyright: 1998-05-01
• Publisher: Chronicle Books

Summary

From the creators of the GI Joe Masterpiece Edition comes this exclusive history of the world's greatest action figure. The only book to tell the whole story, from the initial concept born in the early '60s through the phenomenal GI Joe renaissance of the '90s, GI Joe takes us behind the scenes with the people who made it all happen. Featuring over 200 color photographs showing early prototypes, sketches, rare items, and more, including many Hasbro archival shots never before published, this is the ultimate book for fans and collectors everywhere. Brought to life in the words of the inventors, artists, and executives who helped create the original hero, here are all the memories -- from GI Joe's tough scar to his revolutionary kung-fu grip. A rare account of the making of an American icon embraced around the world, GI Joe proves that old soldiers never die, they just keep on selling. 1997 Hasbro, Inc. All Rights Reserved. GI Joe, the logo, and all group, character, and vehicle names are trademarks of Hasbro, Inc. Used with permission. Masterpiece Edition is a trademark of Chronicle Books. All Rights Reserved

Author Biography

John Michlig is a writer and graphic designer who collaborated with Don Levine on the GI Joe Masterpiece Edition book. As a product developer, he's created everything from consumer products to promotional premiums (the prizes in your box of cereal). He lives in Milwaukee.

Don Levine developed the original GI Joe figure while executive vice president of Hasbro. He lives in Rhode Island.

Table of Contents

Preface	p. 6
A Little Company Meets a Big Idea	p. 12
Don't Call Him a Doll	p. 27
GI Joe Is Born	p. 44
Rivets and Golf Ball Cores	p. 52
Leap of Faith	p. 71
Deployment	p. 87
The GI Joe Club Wants You	p. 108
Soldiers of the World	p. 126
Growing Pains	p. 136
War Toy	p. 155
Enter the Adventure Team	p. 163
GI Joe Gets Lost in Space	p. 178
Afterword	p. 190
Author's Acknowledgments	p. 204
Bibliography	p. 204
Photo Credits	p. 204
Index	p. 205
Table of Contents provided by Syndetics. All Rights Reserved.