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Global Business

by Peng, Mike W.

Edition:

2nd

ISBN13:

9781439042243

ISBN10:

1439042241

Format:

Hardcover

Pub. Date:

6/29/2010

Publisher(s):

Cengage Learning

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Customer Reviews

a great international business textbook July 18, 2011
by E. Rose

This is a great international business textbook, which inspires you to think globally and locally. This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. It helps you teach students to become savvy, effective managers within today's global business landscape. Recommended.

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Global Business: 4 out of 5 stars based on 1 user reviews.

Summary

Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E.

Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process.

The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally.

All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

Laying Foundations
Globalizing Business
Understanding Formal Institutions: Politics, Laws, and Economics
Emphasizing Informal Institutions: Cultures, Ethics, and Norms
Leveraging Resources and Capabilities
PengAtlas Part

Integrative Cases
Acquiring Tools
Trading Internationally
Investing Abroad Directly
Dealing with Foreign Exchange
Capitalizing on Global and Regional Integration
PengAtlas Part

Integrative Cases
Strategizing Around the Globe
Growing and Internationalizing the Entrepreneurial Firm
Entering Foreign Markets
Managing Global Competitive Dynamics
Making Alliances and Acquisitions Work
Strategizing, Structuring, and Learning Around the World
PengAtlas Part 3 Part 3 Integrative Cases
Building Functional Excellence
Competing on Marketing and Supply Chain Management
Managing Human Resources Globally
Financing and Governing the Corporation Globally
Managing Corporate Social Responsibility Globally
PengAtlas Part 4 Part 4 Integrative Cases
Table of Contents provided by Publisher. All Rights Reserved.

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