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CUST The Global Business Environment : an Australian Perspective

ISBN13:

9781121555150

by ;
ISBN10:
1121555152
Edition:
1st
Format:
Paperback
Pub. Date:
3/16/2014
Publisher(s):
McGraw-Hill/Irwin
List Price: $42.50

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Questions About This Book?

What version or edition is this?

This is the 1st edition with a publication date of 3/16/2014.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The Global Business Environment- an Australian Perspectiveby Bruno Mascitelli and John Tinney is to be applauded. It both explores the international business environment from an Australian perspective and highlights areas where other countries are likely to markedly differ from Australia and the issues impacting on international business that need to be borne in mind.Written in an engaging way that is easy to read, it immerses the reader into the international business scene from an Australian perspective taking into account the history of engagement, the prejudices, the strengths and the weaknesses of the Australian business environment- an environment that differs markedly from that in the US, China, India, Brazil, Russia and other countries that might provide attractive business partner for Australian firms.Professor Richard Fletcher Adjunct Professor of Marketing,University of Western SydneyClick here to purchase an eBook


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