Global Business Power Plays: How the Masters of International Enterprise Reach the Top of Their Game

by Businessweek

• ISBN13: 9780071486309
• ISBN10: 0071486305
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-22
• Publisher: McGraw-Hill

Summary

The Last Word in Success from the First Name in Business BusinessWeek's Power Plays series analyzes insights from the biggest power players in business on essential topics in today's market. Each book includes real case studies, Monday morning strategies, power moves that tackle key business problems head-on, and the keen industry knowledge that has made BusinessWeek the world's number-one authority.

Author Biography

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

Table of Contents

Introduction	p. vii
Unleashing a World of Opportunity	p. 1
	p. 11
Making a Bundle Off Old Media in the Former Soviet Bloc	p. 21
Can It Grow Again?	p. 29
Hispanic Nation	p. 39
More than a Local Hero	p. 59
Extreme Investing	p. 67
Reinventing the Auto Industry	p. 85
Go Global, Grow Quickly	p. 97
The Modest Powerhouse	p. 111
Keeping Innovation Out of Rivals' Hands	p. 117
Tightening the Grip at VW	p. 123
Trends: Tech's Future	p. 129
Sources	p. 141
Contributors	p. 143
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