Global Challenges in Responsible Business

by Edited by N. Craig Smith , C. B. Bhattacharya , David Vogel , David I. Levine

• ISBN13: 9780521735889
• ISBN10: 0521735882
• Format: Paperback
• Copyright: 2010-09-06
• Publisher: Cambridge University Press

Summary

Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

Author Biography

N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France. C. B. Bhattacharya is the E. On Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin, and Everett W. Lord Distinguished Faculty Scholar and Professor of Marketing at Boston University. David Vogel is the Solomon Lee Professor of Business, Ethics at the Haas School of Business, University of California, Berkeley. David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley.

Table of Contents

List of figures	p. vii
List of tables	p. ix
List of contributors	p. x
Foreword	p. xxi
Introduction: Corporate responsibility and global business	p. 1
Embedding corporate responsibility	p. 11
A corporate social responsibility-corporate financial performance behavioural model for employees	p. 13
The integrative benefits of social alliances: balancing, building and bridging	p. 49
Integrating corporate citizenship: leading from the middle	p. 78
CSR in search of a management model: a case of marginalization of a CSR initiative	p. 107
Marketing and corporate responsibility	p. 133
Global segments of socially conscious consumers: do they exist?	p. 135
Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA	p. 161
The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust	p. 191
Corporate responsibility and developing countries	p. 215
Stretching corporate social responsibility upstream: improving sustainability in global supply chains	p. 217
Breaking new ground: the emerging frontier of CSR in the extractive sector	p. 241
Overcoming rural distribution challenges at the bottom of the pyramid	p. 268
Index	p. 303
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