Global Communication : Theories, Stakeholders, and Trends

by McPhail, Thomas L.

• ISBN13: 9780205156351
• ISBN10: 0205156355
• Edition: 1st
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Allyn & Bacon

Summary

This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels core, semi-peripheral, and peripheral nations in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media.

Author Biography

Tom McPhail is professor of communication at the University of Missouri at St. Louis.

Table of Contents

Preface	xi
About the Author	xv
International Communication	1	(28)
Latin American Media	4	(3)
The Marxist Connection	5	(1)
Chile: U.S. Government-Media Interaction	6	(1)
China: The Growing Impact of the Media	7	(1)
New World Information and Communication Order (NWICO)	8	(4)
Electronic Colonialism Theory (ECT)	12	(3)
World-System Theory (WST)	15	(6)
The Connection: Electronic Colonialism and World System Theories	21	(1)
Communication Forces Among Nations	21	(3)
Breadth of the Problem	23	(1)
Format for the Balance of the Book	24	(5)
Development Research Traditions and Global Communication	29	(18)
Development Journalism/Communication	30	(4)
The Economic Growth Model	34	(3)
The Inadequacy of the Economic Growth Model	36	(1)
The Research Traditions	37	(4)
Functionalism	37	(1)
Structuralism	38	(2)
Professionalism	40	(1)
Western Research Failings	41	(2)
New Departures	43	(1)
Postscript	44	(3)
American MultiMedia Giants	47	(24)
AOL Time Warner	50	(5)
Time Warner Entertainment History	52	(1)
CNN Connection	53	(1)
Synopsis	54	(1)
America Online	54	(1)
VIACOM	55	(3)
Synopsis	58	(1)
Disney	58	(5)
History	59	(2)
Theme Parks: Marketing Media Heroes	61	(1)
Synopsis	62	(1)
General Electric	63	(3)
CNBC	65	(1)
Synopsis	65	(1)
AT&T	66	(1)
Synopsis	66	(1)
Conclusions	67	(4)
Global Communication Systems: Non-U.S. Stakeholders	71	(26)
Cultural Imperialism	72	(1)
The United States of Europe (USE)	73	(9)
Bertelsmann	75	(2)
Vivendi Universal	77	(2)
British Sky Broadcasting Group	79	(1)
Matra Hachette	79	(1)
Canal Plus	80	(1)
Pathe	80	(1)
Pearson	81	(1)
VNU	81	(1)
Mediaset	82	(1)
Other Foreign Communications Corporations	82	(9)
News Corporation (Australia)	82	(3)
Star TV (Asia)	85	(2)
CanWest Global Communications Corp. (Canada)	87	(1)
WETV (Canada)	87	(1)
Aboriginal People's Television Network (Canada)	88	(1)
Grupo Televisa (Mexico)	88	(1)
Sony (Japan)	89	(2)
Conclusions	91	(6)
The Sports Connection	92	(1)
Global Stakeholders	93	(4)
Global Issues, Music, and MTV	97	(20)
Global Television	99	(7)
Cost Escalations	99	(1)
Audience Fragmentation	100	(1)
New International Realities	101	(1)
Modeling: Creating Indigenous Programs with U.S. Cultural Values	102	(1)
Global Media: Marketplace	103	(3)
International Music Industry	106	(3)
Vivendi-Universal Music Group (France)	107	(1)
Sony (Japan)	107	(1)
EMI Group (United Kingdom)	107	(1)
Warner Music Group (United States)	108	(1)
BMG (Germany)	108	(1)
Synopsis	109	(1)
MTV: The Dominant Global Music Connection	109	(4)
MTV and Electronic Colonization	112	(1)
Conclusions	113	(4)
CNN: International Role, Impact, and Global Competitors	117	(28)
CNN	120	(11)
First Live Broadcast	120	(1)
Tiananman Square	121	(1)
Persian Gulf War	122	(5)
World Report	127	(1)
International Activities	128	(1)
CNN Erroneous Report	129	(1)
Kosovo and CNN	129	(2)
British Broadcasting Corporation (BBC)	131	(3)
Radio	131	(1)
Television	132	(2)
Deutsche Welle	134	(1)
Euronews	134	(1)
Channel News Asia (CNA)	135	(1)
U.S. Department of State and IBB	136	(1)
Voice of America (VOA)	137	(1)
Worldnet Television and Film Service	138	(1)
Office of Cuba Broadcasting	138	(2)
Postscript	140	(1)
Conclusions	140	(5)
The Roles of Global News Services	145	(16)
Reuters	146	(3)
Synopsis	148	(1)
The Associated Press	149	(3)
Synopsis	151	(1)
United Press International (UPI)	152	(1)
Agence France Presse	152	(1)
Bloomberg	153	(1)
Dow Jones & Company	154	(2)
Xinuha	156	(1)
Inter Press Services	156	(2)
Conclusions	158	(3)
The Role of Global Advertising	161	(14)
WPP Group	164	(2)
Omnicom Group Inc.	166	(1)
Interpublic Group of Companies, Inc.	166	(1)
Dentsu Inc.	167	(1)
True North Communications	168	(1)
Publicis Group	168	(1)
Havas Advertising	169	(1)
Bcom3 Group	170	(1)
Grey Global Group	170	(1)
Cordiant Communications Group	171	(1)
Conclusion	171	(4)
Advertising's Role and Impact	172	(3)
The Message: Role of International Organizations	175	(24)
UNESCO: Backdrop for the NWICO Debates	176	(20)
Identifying the Issues and Taking Sides	179	(1)
The Nonaligned Movement	180	(1)
Latin America Meetings	180	(1)
19th UNESCO General Assembly Nairobi, 1976	181	(1)
New International Economic Order (NIEO)	182	(2)
The Debate Begins in Earnest	184	(3)
UNESCO in the 1980s	187	(3)
UNESCO without the United States	190	(1)
New Era, Leaders, and Strategy	191	(3)
UNESCO in the 1990s	194	(1)
The United States' Reaction	194	(1)
A New Focus	195	(1)
Mayor's Successor: An Asian Leader	195	(1)
Conclusion	196	(3)
The Medium: Global Technologies and Organizations	199	(20)
International Telecommunications Union (ITU)	200	(9)
History and Structure of ITU	201	(2)
Current Concerns	203	(1)
Geostationary Orbits	204	(2)
Maitland Commission	206	(2)
Maitland Follow-up	208	(1)
International Telecommunications Satellite Organization (INTELSAT)	209	(2)
Intelsat Competition	209	(1)
The Future of Intelsat	210	(1)
ITU's Changing Role and Expectations	211	(3)
Comsat Corporation	214	(1)
World Trade Organization (WTO)	214	(1)
Organization for Economic Cooperation and Development (OECD)	215	(1)
Conclusion	216	(3)
The Internet: Extending Global Media	219	(20)
Background	220	(3)
The World Wide Web	223	(4)
History of the WWW	223	(1)
Video Games	224	(1)
Internet Timeline	225	(2)
Impact of the Internet	227	(7)
Internet and Global Television Issues	230	(1)
Internet and Hollywood Films	230	(2)
Internet Users	232	(1)
Computer Viruses	233	(1)
Conclusions	234	(5)
Summary and Conclusions	239	(12)
Synopsis	240	(2)
NWICO	242	(1)
Electronic Colonialism Theory (ECT)	243	(1)
World System Theory (WST)	244	(1)
ECT Plus WST	245	(1)
Conclusion	246	(5)
Bibliography	251	(6)
Index	257