Global Communication: Theories, Stakeholders, and Trends, 2nd Edition

by Thomas L. McPhail (University of Missouri, St Louis)

• ISBN13: 9781405134279
• ISBN10: 1405134275
• Edition: 2nd
• Format: Paperback
• Copyright: 2005-09-01
• Publisher: Wiley-Blackwell

Summary

The second edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media. Utilizes numerous and diverse examples of media stakeholders, including CNN, AOL/Time Warner, the BBC, movies, the internet, and the music industry Offers a user-friendly balance of theoretical and empirical material Organized accessibly around two main theories: electronic colonialism and world-system theory Places emphasis on the history of the international communications debate Features engaging examples from media coverage of the war on terrorism to the birth of the iPod This newly revised edition provides updates for all developments in media since 2002: most substantially for the post-9/11 war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems. Global Communication, Second Edition, is also accompanied by a fully updated online instructorrs"s manual at www.blackwellpublishing.com/mcphail.

Author Biography

Thomas L. McPhail is Professor of Media Studies at the University of Missouri. He is the author of Electronic Colonialism: The Future of International Broadcasting and Communication (1987).

Table of Contents

Preface	xi
List of Abbreviations	xv
Global Communication	1	(38)
Introduction	1	(2)
Global War on Terrorism and 9/11	3	(3)
Latin American Media	6	(4)
China: The Growing Impact of the Media	10	(2)
The New World Information and Communication Order (NWICO)	12	(4)
Electronic Colonialism Theory (ECT)	16	(7)
What is Electronic Colonialism Theory (ECT)?	23	(1)
World-System Theory (WST)	24	(6)
The Connection: Electronic Colonialism and World-System Theories	30	(1)
Communication Forces Among Nations	31	(3)
Format for the Balance of the Book	34	(5)
Development Research Traditions and Global Communication	39	(20)
Introduction	39	(1)
Development Journalism/Communication	40	(4)
The Economic Growth Model	44	(3)
The Research Traditions	47	(4)
Western Research Failings	51	(2)
New Departures	53	(2)
Postscript	55	(4)
American Multimedia Giants	59	(36)
Introduction	59	(2)
Time Warner	61	(7)
Disney	68	(7)
Viacom	75	(3)
News Corporation	78	(6)
General Electric	84	(4)
Dow Jones & Company	88	(1)
Gannett Company, Inc.	89	(1)
Wal-Mart	90	(6)
Conclusions	96
Non-US Stakeholders of Global Communications Systems	95	(25)
Introduction	95	(1)
Cultural Imperialism	95	(2)
The United States of Europe (USE)	97	(12)
Other Foreign-Based Multimedia Corporations	109	(6)
Bollywood: India's Film Industry	115	(1)
Conclusions	116	(4)
Global Issues, Music, and MTV	120	(22)
Introduction	120	(2)
Global Television	122	(7)
The International Music Industry	129	(4)
MTV: The Dominant Global Music Connection	133	(5)
Conclusions	138	(4)
CNN International: Role, Impact, and Global Competitors	142	(33)
Introduction	142	(3)
CNN	145	(14)
British Broadcasting Corporation (BBC)	159	(5)
Deutsche Welle	164	(1)
EuroNews	165	(1)
Channel News Asia (CNA)	166	(1)
US Department of State and IBB	166	(1)
Voice of America (VOA)	167	(1)
Worldnet Television and Film Service	168	(1)
Office of Cuba Broadcasting	168	(3)
Conclusions	171	(4)
The Roles of Global News Agencies	175	(17)
Introduction	175	(1)
Reuters	176	(3)
The Associated Press	179	(4)
United Press International	183	(1)
Agence France Presse	184	(1)
Bloomberg	185	(1)
Dow Jones & Company	186	(1)
Xinhua	187	(1)
Inter Press Services	188	(2)
Conclusions	190	(2)
Media in the Middle East and North Africa	192	(34)
Ralph Berenger
Introduction	192	(9)
Liberal-democratic press	201	(1)
The Nature of Arab News	202	(3)
Transnational Newspaper Publishing	205	(1)
Transnational Broadcasting	206	(9)
Advertising and Public Relations	215	(2)
Conclusions	217	(9)
The Role of Global Advertising	226	(15)
Introduction	226	(4)
Omnicom Group Inc.	230	(2)
WPP Group	232	(1)
Interpublic Group of Companies Inc.	233	(1)
Dentsu Inc.	234	(1)
Publicis Group	235	(2)
Havas Advertising	237	(1)
Conclusions	237	(4)
The Message: The Role of International Organizations	241	(27)
Introduction	241	(2)
UNESCO: Backdrop for the NWICO Debates	243	(2)
Identifying the Issues and Taking Sides	245	(1)
The Nonaligned Movement	246	(1)
Latin America Meetings	247	(1)
The 19th UNESCO General Assembly, Nairobi, 1976	248	(1)
The New International Economic Order (NIEO)	249	(1)
The Debate Begins in Earnest	250	(4)
UNESCO in the 1980s	254	(3)
UNESCO Without the United States	257	(1)
New Era, Leaders, and Strategy	258	(3)
UNESCO in the 1990s	261	(1)
The United States' Reaction	262	(1)
A New Focus	262	(1)
Mayor's Successor: An Asian Leader	263	(1)
Conclusions	264	(4)
The Medium: Global Technologies and Organizations	268	(22)
Introduction	268	(1)
International Telecommunication Union (ITU)	269	(9)
International Telecommunications Satellite Organization (Intelsat)	278	(2)
ITU's Changing Role and Expectations	280	(4)
World Trade Organization (WTO)	284	(1)
Organization for Economic Cooperation and Development (OECD)	285	(2)
Conclusions	287	(3)
The Internet: The New Frontier	290	(26)
Introduction	290	(1)
Background	291	(3)
The World Wide Web	294	(2)
Internet Timeline	296	(3)
Impact of the Internet	299	(3)
The Internet and Global Television Issues	302	(2)
The Internet and Hollywood Films	304	(1)
Internet Users	305	(2)
Computer Viruses	307	(1)
Blogging	308	(1)
ICANN	309	(1)
Conclusions	310	(6)
Summary and Conclusions	316	(17)
Introduction	316	(2)
Summary	318	(1)
NWICO	319	(1)
Electronic Colonialism Theory	320	(2)
World-System Theory	322	(2)
ECT Plus WST	324	(3)
Conclusions	327	(6)
Select Bibliography	333	(7)
Index	340