Global Communication: Theories, Stakeholders, and Trends, 2nd Edition

by Thomas L. McPhail (University of Missouri, St Louis)

• ISBN13: 9781405150101
• ISBN10: 1405150106
• Format: eBook
• Copyright: 2009-02-01
• Publisher: Wiley-Blackwell

Summary

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis. An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC's global mandate and Royal Charter Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory Accompanied by a fully updated instructor's manual available at http://www.blackwellpublishing.com/mcphail

Table of Contents

Preface

List of Abbreviations

Global Communication

Introduction

Global War on Terrorism and 9/11

Latin American Media

China: The Growing Impact of the Media

The New World Information and Communication Order (NWICO)

Electronic Colonialism Theory (ECT)

What is Electronic Colonialism Theory?

World-System Theory (WST)

The Connection: Electronic Colonialism and World-System Theories

Communication Forces Among Nations

Format for the Balance of the Book

Development Research Traditions and Global Communication

Introduction

Development Journalism/Communication

The Economic Growth Model

The Research Traditions

Western Research Failings

New Departures

Postscript

American Multimedia Giants

Introduction

Time Warner

Disney

Viacom

New Corporation

General Electric

Dow Jones & Company

Gannett Company

Wal-Mart

Conclusions

Non-US Stakeholders of Global Communications Systems

Introduction

Cultural Imperialism

The United States of Europe (USE)

Other Foreign-Based Multimedia Corporations

Bollywood: IndiaÆs Film Industry

Conclusions

Global Issues, Music, and MTV

Introduction

Global Television

The International Music Industry

MTV: The Dominant Global Music Connection

Conclusions

CNN International: Role, Impact, and Global Competitors

Introduction

CNN

British Broadcasting Corporation (BBC)

Deutsche Welle

Euronews

Channel News Asia (CAN)

US Department of State and IBB

Voice of America (VOA)

Worldnet Television and Film Service

Office of Cuba Broadcasting

Conclusions

The Roles of Global News Agencies

Introduction

Reuters

The Associated Press

United Press International

Agence France Presse

Bloomberg

Dow Jones & Company

Xinhua

Inter Press Services

Conclusions

Media in the Middle East and North Africa, by Ralph Berenger

Introduction

The Nature of Arab News

Transnational Newspaper Publishing

Transnational Broadcasting

Advertising and Public Relations

Conclusions

The Role of Global Advertising

Introduction

Omnicom Group Inc

WPP Group

Interpublic Group of Companies Inc

Dentsu Inc

Publicis Group

Havas Advertising

Conclusions

The Message: The Role of International Organizations

Introduction

UNESCO: Backdrop for the NWICO Debates

Identifying the Issues and Taking Sides

The Nonaligned Movement

Latin America Meetings

The 19th UNESCO General Assembly, Nairobi, 1976

The New International Economic Order (NIEO)

The Debate Begins in Earnest

UNESCO in the 1980s

UNESCO Without the United States

New Era, Leaders, and Strategy

UNESCO in the 1990s

The United StatesÆ Reaction

A New Focus

MayorÆs Successor: An Asian Leader

Conclusions

The Medium: Global Technologies and Organizations

Introduction

International Telecommunication Union (ITU)

International Telecommunications Satellite Organization (Intelsat)

ITUÆs Changing Role and Expectations

World Trade Organization (WTO)

Organization for Economic Cooperation and Development (OECD)

Conclusions

The Internet: The New Frontier

Introduction

Background

The World Wide Web

Internet Timeline

Impact of the Internet

The Internet and Global Television Issues

The Internet and Hollywood Films

Internet Users

Computer Viruses

Blogging

ICANN

Conclusions

Summary and Conclusions

Introduction

Summary

NWICO

Electronic Colonialism Theory

World-System Theory

ECT Plus WST

Conclusions

Select Bibliography

Index

Table of Contents provided by Publisher. All Rights Reserved.