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9780738201603

Global Jumpstart The Complete Resource Expanding Small And Midsize Businesses

by ;
  • ISBN13:

    9780738201603

  • ISBN10:

    073820160X

  • Format: Paperback
  • Copyright: 2000-01-14
  • Publisher: Basic Books
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Supplemental Materials

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Summary

Offers a practical, step-by-step guide to planning and launching a successful global strategy. Discusses how to develop a global mindset, determine if your company is a candidate for global expansion, make the most of limited resources, assess human resource capabilities, and undertake rigorous market research. Softcover.

Author Biography

Ruth Stanat is founder and President of SIS International Research, a firm specializing in strategic planning, marketing research, and business development. She lives in Fort Wayne, Indiana. Chris West is Managing Director of London-based Marketing Intelligence Services.

Table of Contents

Prefacep. ix
Introductionp. xi
The Global Businessp. 1
Is Your Company a Candidate for Global Expansion?p. 15
The Global Marketing Auditp. 35
Analyzing the Opportunitiesp. 53
Researching Global Marketsp. 65
Your Options for Going Globalp. 91
Global Sellingp. 119
Changes at Homep. 139
Measuring Your Successp. 155
Five Stages of Organizational Development for Small Firmsp. 163
Creating a Global Marketing Planp. 173
Resources List/Contact Informationp. 181
Notesp. 183
Indexp. 185
About the Authorsp. 197
Table of Contents provided by Syndetics. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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